Schick: Butane Lighter, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator It's here. 0:02 The most important advance in lighter is in 40 years. 0:03 The amazing new Schick Butane Lighter 0:05 lights from months without a refill. 0:08 Makes messy lighter fluid and gadgets obsolete. 0:10 Works on a totally different principle, 0:13 replaceable butane fuel tank with automatic valve 0:15 and adjustable flame. 0:17 To refuel just throw away the old tank, 0:18 click a new one into the case and slide the head on. 0:21 That's all you do. 0:24 Smart is to give or get the new Schick Butane Lighter. 0:25
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