Schick: Butane Lighter, 1950s

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Stop! 0:04 Say goodbye to messy lighter fluids and gadgets. 0:05 Get the new Schick butane lighter. 0:08 This revolutionary lighter lights for months 0:10 without a refill. 0:12 Works on a totally different principle, 0:13 replaceable butane fuel tank 0:15 with automatic valve and adjustable flame. 0:17 To refuel, just throw away the old tank, 0:19 click a new one into the case and slide the head on. 0:21 It's that simple. 0:26 Smartest to give or get. 0:27 The new Schick butane lighter. 0:29

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