Schick: Butane Lighter, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright music) 0:01 Announcer Now, the most important advance 0:03 in lighters in 40 years, 0:05 the amazing new Schick Butane Lighter. 0:07 This dramatically new kind of lighter 0:10 lights four months without a refill. 0:12 It works on a totally new and different principle 0:14 made possible by the replaceable butane fuel tank, 0:17 automatic valve, and adjustable flame. 0:19 To refuel, throw away the old tank, 0:22 drop a new tank into the case, 0:25 and slide the head on. 0:28 That's all you do, it's that simple. 0:29 No more messy fluid, no cotton, no wick, no screws, no odor. 0:32 There's never been anything like the new Schick, 0:37 the finest precision lighter made. 0:40 Brought to you by the makers 0:42 of the famous Schick electric shavers. 0:43 There are 14 handsome designs priced from 10.95 up. 0:45 And each comes in a beautiful gift box. 0:49 It's the smartest lighter for him or her. 0:52 The amazing new Schick Butane Lighter. 0:56

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