Schick: Butane Lighter, 1950s

Year Published: 1950s

Creator: Schick D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Stop! 0:02 Say goodbye to messy lighter fluids and gadgets. 0:03 Get the new Schick butane lighter. 0:06 This revolutionary lighter lights for months 0:08 without a refill. 0:10 Works on a totally different principle, 0:11 replaceable butane fuel tank 0:13 with automatic valve and adjustable flame. 0:14 To refuel, just throw away the old tank, 0:17 click a new one into the case and slide the head on. 0:19 It's that simple. 0:24 Smartest to give or get, 0:25 the new Schick butane lighter. 0:27

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