Sara Lee: L'erin Cosmetics, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What glamor, what allure? 0:00 I love it. Painting. 0:02 Fussing morning, noon, and night. 0:03 (smooth upbeat music) 0:05 - Me? Fuss with my face? 0:06 Boring. I'm too busy. 0:07 I want to look great without fussing 0:08 and with L'Erin, L'Erin Cosmetics, I can! 0:10 Face, lips, eyes, everything 0:13 L'Erin goes on fresh. Stays on fresh. 0:15 And pretty? 0:18 You've never looked more alive 0:19 even after five! 0:20 - L'Erin cosmetics at this L'Erin display. 0:21 Put your face on and forget it. 0:24 - Forget fussing? 0:26 What would I do all day? 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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