Sara Lee: L'erin Cosmetics, 1970s

Year Published: 1970s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What glamor, what allure, I love it. 0:01 Painting, fussing, morning, noon, and night. 0:04 - Me fuss with my face? Boring. 0:07 I'm too busy. I wanna to look great without fussing. 0:09 - With L'erin, new L'erin cosmetics I can. 0:12 Face, lips, eyes... 0:15 everything L'ERIN goes on fresh 0:16 stays on fresh. 0:18 - And pretty, you never looked more alive, 0:20 even after five. 0:22 Look for new L'erin Cosmetics 0:23 at the L'erin display. 0:24 Put your face on and forget it. 0:26 - Forget fussing? 0:27 What would I do all day? 0:29

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