Sara Lee: L'erin Cosmetics, 1970s

Year Published: 1970s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (intriguing music) 0:01 Spokeswoman Mission: discover the secret 0:02 of long, lovely lashes. 0:03 Cold, beautiful, now. 0:04 Spokeswoman The secret's out. 0:07 New L'Erin Long and Lovely Mascara is here. 0:08 It's beautiful! 0:12 Spokeswoman On the move. 0:13 L'Erin 0:14 for long lashes, lasting lashes, 0:15 all day. 0:18 It's L'Erin. 0:18 Smear proof, smudge proof, waterproof. 0:19 It's beautiful. 0:22 Spokeswoman It's new L'Erin Long and Lovely Mascara. 0:24 To let you be - 0:26 - beautiful now. 0:28

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