Sara Lee: L'erin Cosmetics, 1970s

Year Published: 1970s

Creator: Sara Lee D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (march-like music) 0:02 Narrator Ladies, prepare for action. 0:06 Fire red, beautiful. 0:10 Fire rose, so smooth. 0:12 Fire peach, so creamy. 0:14 - Beautiful. 0:17 Narrator New L'ERIN Cosmetics are here with 23 new extra 0:17 lush L'ERIN colors. 0:21 - So smooth, so creamy, so moist. 0:23 Narrator New, from L'ERIN, to let you be... 0:26 - Beautiful now. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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