Ram Power in Actionpromotes the n

hey what's the matter where's the picture then we fade into a scene in which we see the car coming around too fast and then hey Carl where's the picture the picture what we're still working on it that is to say we're rewriting it for the 15th time I have just dictating the final scenes to my secretary well it's a little late isn't it we're all sitting out here in the audience waiting to see a movie of the new car in action well I'll tell you how it is when I was first assigned to write this picture my boss called me into his office and he said now the main purpose of this movie is to demonstrate the great performance qualities of the 1953 dodge will really put it through its paces show the audience just what she'll do when it comes to acceleration road ability ride ability steering braking power everything that makes the new Dodge the most exciting new car of the year well look why don't we start with a stunt driver maybe he's an ex race driver and no stunt stuff is out show how the car performs with any driver give it a simple storyline but keep it full of action and excitement right make it snappy we got a tight deadline well as soon as possible I arranged for pet my secretary and me to be present during one of the engineering test runs out in the country of course that took some doing too because the new car was still very much in the confidential stage and all identification marks were masked that's what I call a beautiful car what I love to own one like that it isn't on the market yet hasn't even been announced to the public now I am here to get some first-hand information for the movie and you're here to take notes during the ride take notes while we're riding that won't be hard to do this car rides as smoothly as a cloud you mean I can write while the car is moving you sure can the combination of the nuisance and system the wider frame the new steering system plus our famous autoflow shock absorbers meaning you won't have any trouble make a note of those things will you shall we go anytime what it comes to styling this is simply beautiful look at this say this is a stunning interior stay pad make note about these comfortable knee level seats and all the Headroom - well let's go now this particular car is equipped with the new torque converter that's gyro torque drive to you the only time you have to use the clutch is when you first set the transmission and driving range from then on all you have to do is regulate the gas and steer till the end of the ride making out of that tube will you pad how about it isn't this a smooth riding car and to be able to read your note we eventually took the tape off the car so as not to attract attention and continued our demonstration right it not only sold us on the car but the way it performed gave me what I thought was a swell idea around which to base the movie first of all when you're right in the 53 Dodge you get a wonderful sensation of pent-up power the driver would just touch his foot to the accelerator and the car would literally leap into high-speed action boy what a thrill what's just for the heck of it the driver gave us a special demonstration to show exactly what she could do when it came to get away could fly into action from a standing start this car is so packed with power that believe it or not the wheels actually spot on the world to me that was darned impressive of course nobody recommends that you spin your tires in jackrabbit starts in normal driving but it's nice to know that the power is there when you want it or needed that same thing holds true when it comes to speed no one would suggest that a car be driven at top speed but again just to show us what she do our driver gave us a demonstration and can that 53 Dodge hugged the highway even at high speed and on gravel - actually it's what the engineers call directional stability again it's the result of a combination of suspension shock absorbers and the steering mechanism yes sir when it comes to action-packed performance this 53 dodge really hazard well as I said as a result of this demonstration ride I dreamed up a honey of an idea to dramatize the car's performance features you've seen high goal fast action polo when it's played by men and horses who know the game it has everything talk about speed horsepower in action maneuverability and live power under perfect control you sure see it all in a top-notch polo game well my idea was to take this power-packed fast action 53 dodge chop to the polo field one day and with the help of jack ivory the international polo star proved its outstanding performance in a demonstration with a highly trained polo pony to me it was a good example of power and action but under perfect control a polo pony is always alert ready to take off like the well-known bat out of he who knows where and when it comes to acceleration from a standstill the 53 dodge certainly fits that description to a tee and what's more you don't need Spurs a good polo pony is equipped with plenty of speed he has to be to stay in the game as we well know the 140 horsepower red ram engine is certainly packed with punch to me another perfect comparison was braking power just a slight pull on the reins and that's it now the light touch on the foot pedal and the big dodge brakes bring the car to a safe sure straight stop of course one of the best features to talk about is the well nimbleness of the polo horse they twist turn and really get around that field just as maneuverable and as sure-footed as as well a ram there isn't a car I know that can outmaneuver the 53 Dodge with its new steering mechanism and its roll resisting ride the new dodge is the very symbol of sure-footed safety star polo players like jack ivory and the completely trained horses they ride are perfect examples of absolute coordination between man and mount the well-trained polo horse is always ready willing and able to instantly respond to the riders every wish hits a terrific combination and when you drive a 53 dodge the combination of manpower and 140 horsepower can be an even more perfect example of complete coordination with a car that too is ready willing and tremendously able to constantly respond to the drivers every wish and when it comes to beauty streamline clean line beauty well there just isn't anything more to be said because Carl you're right I mean you like the idea you'll buy the script no it won't work the idea of comparing a car to a horse well I wasn't trying I mean I didn't think it won't to try again if you want to make a performance comparison use another automobile not a horse so I started all over again this time the idea was to find a place where we could not only demonstrate but measure the new car performance features our first test was forget away I knew it was faster than last year's dodge but I didn't know how much faster so I wanted to start out with a point-to-point - a hundred yards seemed like a good distance so that was it the 53 dodge in its power-packed red Ram engine one that won by more than two lengths but as the engineers pointed out fast action starts as such don't mean a thing smooth starts are not only safer but more comfortable to the purpose of extra horsepower is to provide additional safety for example when passing on the highway the engineer suggested that we demonstrate this safety feature on the highway I propose that we set up a measured course and dramatize the test by having the cars pass a truck in a way that often happens on the road so that's how we set it up markers were placed 100 feet apart so that we could measure the great superiority of the 53 Dodge over the 52 first we used the 52 model the truck was to be driven at the rate of 35 miles an hour to pull out of line and pass a vehicle comfortably and safely at that speed requires a distance of about 600 feet let's see what happens the 52 car passes the truck and gets back in line in 550 feet plenty of margin for safe all right I know you're not supposed to pass unless the roads clear but I want to use an oncoming car to give the scene a little drop now we're going to repeat the same scene with the 53 when you get the signal to pass at the zero point on it ready up there don't come too fast just a steady 35 miles an hour now our oncoming car gets started to portray a typical situation hey stop that guy that's not a test car Wow thank heaven for that extra power under the dodge hood it made it in a shade over 300 feet brother that was too close but he made it okay I'm sorry we'll go back to the airport and work under conditions we can control from the standpoint of safety the next test I wanted was a brake test I'd seen an ad in which someone had said the 52 Dodge had the best brakes they ever tested to date and in the movie I wanted to say Oh hoo hoo what a car she'll go better than a hundred and stop on a dime courses I soon found out from the engineers I couldn't use an expression like that from the movie why because of the chief engineer on our crew said the car will do everything the ad says but anytime this or any car will stop on a dime that's because it hit a stone wall or another car coming at the same speed then just to prove the point they staged a little safety lesson just for me the idea was to give me a few facts about stopping a car at high speed we had two cars with brakes that were as perfect as possible we had skilled drivers whose reaction time was normal each one could put his foot on the brake in just three quarters of a second after he passes the flag to stop and that's not we had brand new tires and a dry pavement with some melting slippery tar we had better than average conditions although the cars slid a little but even under these conditions here's what happens when a car is driven 70 miles an hour first during the three quarters of a second it takes for a normal reaction time the car travels 77 feet then since braking distance increases as the square of the speed 360 7.5 meters dup in bringing the car to a stop and still conform to the accepted standards that's a total of 445 feet of travel the 53 dodge stopped in 241 feet or over 200 feet less than the required safety standards but even so it had take a whale of a lot of times to measure 241 feet just thought you'd like to know why our movie doesn't say she'll stop on a dime what we had some other interesting tests now how about a ride test for steering or maneuverability we'll set up an in and out obstacle course with some 40-odd tires we'll see which car can make the course in the fastest safest and smoothest time all right here comes the 52 Dodge hey nothing wrong with the way that car gets around all knocked over that marker I'm eighteen point five seconds on the nose now let's try 253 again just to be fair will use the same skilled driver ready go boy look at that car scoot around the combination of the shorter wheelbase extra visibility and new steering hookup sure makes a big difference the 53 Dodge made that little trip in only 14 point five seconds and without a fault and here's something else worth noting there wasn't too much role this course was set up for a race with the two cars in a fairly tight circle the 53 had a handicap of a quarter left everybody said let's go the idea was for the 53 to catch the 52 in the slippery narrow track without appreciably more roll or slice the extra power wider frame the new front and rear suspension system makes the 53 dodge thrilling automobile no foolin and there's no foolin when it comes to the power that's packed in this new car just to prove its power we rigged up a special train of cars hook them together and then back to our 52 test car into play locomotive of course the car was well weighted down so the wheels wouldn't spin you've got to have power to tow this train of 22 cars the total weight of 40 tons let's see if it can do it well she did it will I take two more no not quite now let's try it with the powerpack 53 and what's more let's add at least 18 more cars or 33 tons of weight according to the engineering department theoretically the extra power built into the red Ram engine plus the gyro torque drive the car should be able to pull the extra weight now let's see if the engineers were right there she goes boy does that red Ram have pulling power ah this script is more like it the deals were the fact I'm glad you like it of course what it needs is a good dramatic finish the only thing is can the new Dodge actually perform all the things you've described in here why sure it can as a matter of fact we've even run some tests on film to prove it I'd like to see it of course the only way to really appreciate the 53 died just to ride in it yourself and that's the way I'd like to end the picture give everyone arrived in the new car how would you do that well like this you represent the audience see only in the picture you play the part of well say a cop Highway Patrol you're driving a 53 Dodge - a four-door sedan suddenly I come tearing by going like man see I'm also in a new job when you take off you don't know who I am see I might even be an escaped convict or something anyway you start to chase me and the races huh actually I'm on my way to a hospital in the next town with some special serum to save a sick child it's a race against time precious time so I had to take shortcuts and you stay right on my tail all the way then after a terrific chase you finally catch of course right away I explained Who I am and what I'm doing you know the mission of mercy with the special serum you know something call I agree it's terrific I'll buy it you mean the script the story I'm talking about the car any car that can deliver that kind of performance is strictly the car for me in 53