Proof Parade, The (Frigidaire)

Creator: Handy (Jam) Organization

Format: 16mm

Sound: sound

Description: "Proof Parade" is a promotional film from 1937 showcasing Frigidaire's extensive marketing campaign for its new Super Duty refrigerators. The film details the preparations by distributors and dealers to meet the anticipated high demand, emphasizing strategic planning, advertising efforts, and the importance of training salesmen. It highlights the coordinated national advertising blitz, which aimed to capture consumer attention and drive sales during a crucial selling season. Keywords Frigidaire, Super Duty, marketing campaign, 1937, advertising, sales training, consumer demand, refrigerator, promotional film

Complete Record: "Proof Parade" is a promotional film from 1937 showcasing Frigidaire's extensive marketing campaign for its new Super Duty refrigerators. The film details the preparations by distributors and dealers to meet the anticipated high demand, emphasizing strategic planning, advertising efforts, and the importance of training salesmen. It highlights the coordinated national advertising blitz, which aimed to capture consumer attention and drive sales during a crucial selling season. Keywords Frigidaire, Super Duty, marketing campaign, 1937, advertising, sales training, consumer demand, refrigerator, promotional film