Proof Parade, The (Frigidaire) 1937

[Music] e another great bridgid a selling season begins preparation is on clear the tracks train after train after train road to little towns into big cities across flat prairies in every state the steel rails Rumble Frid AES for 1937 pull away from the loading doid dayon clear the tracks for the 1937 Superduty frigid a and now Distributors Across the Nation form one long receiving line everybody stands by to take delivery on the finest refrigerator ever built as the products continue to pour in Distributors warehouses begin to fill up carload after car load is unloaded until every Warehouse is packed full of Super Duty airs a vast mountain of brand new products a huge Reserve to meet the demands of Mr and Mrs America in 1937 the biggest anticipated demand in history preparation is on with the biggest selling season in all history staring them in the face Frid a dealers dash off orders for products give us cabinets is what each order says give us new Frid airs and with the product selling and training materials bridgid air dealers everywhere ask for factory materials to help out in the big selling job that lies ahead materials they cry literature broadsides training materials displays everything you've got and the factory comes through dealers seiz on the plan book as the Strategic Guide to the attack the private book B of code signals for the big Drive they know that it contains everything from pre- showings to publicity that it outlines clearly the experienced tested formulas for Success dealers in thousands of cities and towns all with a single thought are studying planning conferring what do you think Mr Appliance manager how about you Mr merchandising manager everybody takes part planning go goes [Music] on every inch of showroom space must be as spotless as a clean new frigid air everything the public sees must say that this dealer keeps a modern attractive place of business clean up shine up is the word time is getting [Music] short constantly while all this is going on ad iing campaigns of land dealers use every bit of Ingenuity to get their name and Frid A's name imprint not once but in medium after medium wherever and however they can get the Public's eye and tell the Frid a story hammering home The Frigid a theme Super Beauty Frid a with the meter Miser five basic Services proof advertising goes on in the background in quiet rooms and in salesman's homes frigid air men get out their training books they intelligent straightforward enthusiastic men these frigid air salesmen and they know the value of training what do you do when the prospect says I like the whoes how do you demonstrate storage ability how do you ask for the order everybody's preparing and training goes on Preparation goes on at a faster and faster Pace plans are completed everybody is ready for the Zero Hour reged Air dealers in this District Cut Loose with a blast that blows the lid off the refrigeration Market everybody in town is reading about it caring about it talking about it your name is in front of every Prospect in town you've timed everything for announcement day and now you're cashing in announcement goes [Music] on [Music] we've told the world that the new super duty printed air with the meter Miser is here it's time for Action bigger action and here it is the week of March 7th 1937 the national proof parade is [Music] on [Music] the week of March 7th bridgid air launches its first barrage of national advertising the big leaders of the national magazines plus newspapers all over the country thunder the Frid a message as it's never been thundered before Super Duty Frid a with a meter Miser five basic Services [Music] Pro but that's only the first blast after the national announcement right on through the selling season week after week without exception Factory paid po advertising continues to break blast follows blast with the enormous total of over 51 million combined circulation in every issue a history making advertising campaign came straight at the Bulls aisle the refrigeration market and coordinated with this activity time right on the nose comes the local attack dealer schedule space in newspapers new Billboards go up new action window displays are installed interior displays fall into line and mass coverage pieces cover the masses the proof parade the most perfectly coordinated campaign of a stage planned carefully down to the last square inch of advertising space timed accurately to get the full force of the Factory's huge advertising expenditure the big proof parade the greatest sales Drive the industry has ever seen will be pushed through to success by you men in this convention start now and make 1937 your biggest Brigid a [Music] year