Profile of a Boom Town: San Marcos in the ’70s (1972)

Produced by the KTBC News Department, this 1970s television special takes a closer look at the rapid growth of San Marcos. Speaking with a variety of city leaders, reporter David Jarrott explores some of the reasons behind the recent boost in population, from business opportunities to higher education to urban renewal projects. The television special also talks about certain “growing pains,” including community resistance to change. While it mentions discrimination against Mexican Americans as a possible factor, the special places more focus on the generation gap, fielding concerns about transient, young voters.