Product Commercials

Duration: 12:00

Complete Record: 1. Betty Crocker Devil’s Food Cake Mix, Chocolate Fudge Frosting Mix. color, 1968. Shots of South American laborers hauling bags of cocoa beans. Images of cake and boxed product. severe red shift. 2. Betty Crocker Noodles Romanoff. color, 1968. Dry ingredients on table in baskets, interspersed w/ final prepared product. red shift. 3. Anacin. color, est. mid 1970s. Father and son hike through woods and cross river, until father is afflicted w/ headache. red shift. 4. Palmolive Dishwashing liquid. color, 1968. Madge and the famous soaking bowl of foamy green suds for her manicure client. red shift. 5. Pruf! Spray Starch. color, 1969. Woman at home uses product and irons a shirt. red shift. 6. Cold Power Laundry Detergent. color, est. late 1960s. Man interviews woman in laundry room using product. red shift. 7. General Mills Total Cereal. color, est. late 1960s. Smiling white suburban family eating breakfast together. red shift. 8. General Mills Wheaties Cereal. color, 1968. Various sports clips of baseball, hockey, football. Featuring Bob Richards, Olympic Champion eating product in kitchen. red shift. 9. Toni Protein Conditioner. color, 1968. Women in Victorian Age or close to the Turn of the Century, lounge around a stream, some dressed, some “scantily clad”. Quaint and mildly sexual. red shift, color fade. 10. Flair Porous Point Pen. color, 1968. A hand draws various designs of brand name and “49¢” on paper using product. red shift. 11. Eau De Love Splash or Spray. color, 1969. Shirtless woman, view of back and face in mirror, writhes in bathroom applying product. Doorman takes a whiff of her, smiles, and hails a taxi for the woman who is in a wispy outfit blowing in breeze. She meets her romantic interest at a gallery, later to dance w/ him as he sniffs her while she shares a coquettish and knowing smile with the camera. color fade, red shift. 12. Ultra Thick Halo Shampoo. color, 1969. Pathetic young woman carrying groceries sees a happy couple dash out of their apartment building, the woman having lustrous and bouncy hair. Flat-haired young woman looks sad... But then uses product and is soon boogying with a chap as she sports lustrous and bouncy hair. color fade, red shift. 13. Beauty Salon Hair Dryer by Chic. color, 1967. Woman with limp hair is about to dash out the door until she realizes the sad state of her coif. The product/appliance is on her desk in the living room, looking like a large upside-down bucket that swivels and mists. She uses bulky but “chic” appliance with curlers in hair, and looks all the better with a “That Girl” Marlo Thomas flip. red shift. 14. Innocent Color by Toni. color, est. late 1960s. Woman in leotard against white backdrop moves in staggered multiple exposure shot as though she is a blossoming flower - rather interesting. Various shots of product and CU’s of woman flipping hair. red shift. 15. Chanel No. 5 Perfume. color, 1969. Couple in white playfully bound through grassy field with deer. Woman is then seen in bathroom dressed as a Roman Patrician (I had to look it up.), applying dabs of product. Silhouette of intimate couple, gown and coat tails fluttering in wind, against an orange sunset sky, maneuvering to suck face. Color fade, slight red shift. 16. Tabu, “The Forbidden Fragrance”, by Dana. color, est. early 1970s. Zoom in of still shot of 19th century etching revealing a man dominating a woman in a kissing embrace while holding what appears to be an object similar to a gun...(?) 17. New Minute Lashes by Helena Rubinstein. color, 1969. Shot of eyelash kit, woman applies them to her eyelids, then is seen wrapped in feather boa against a tropical backdrop. color fade, slight red shift. 18. Le Lipstick, by Helena Rubinstein. color, est. mid 1970s. Various shots of product and CUs of woman with shiny lipsticked lips. color fade. 19. Tame Balsam & Body Instant Conditioner. color, 1973. Young woman looking very plain is at table in home and is piecing together a jigsaw puzzle of her glamour head shot that features lovely hair. color fade, red shift. 20. Shimmy Shins Creme Hair Remover. color, 1973. woman applies creamy substances to her legs, wipes it off, then feels her smooth supple skin. color fade, red shift. 21. For Brunettes Only, hair colorant. color, 1970. Series of multi-shaded brunettes knock on club door that features a mini-view door with sign “For Brunettes Only” - manned by a voyeuristic older guy. They all gain entry to club after they name their exact shade of “brunette”. Finally a haughty platinum blonde has the gumption to think that she can join the party and the view door is slammed in her face by the rebuffing and repulsed doorman. Can’t we all just get along? 22. Maybelline Various Eye Makeup Products. color, 1968. Couple runs hand in hand down ocean shore. Woman has transformation shot from plain Jane to Cruisin’ Susan. color fade, red shift. 23. Happy Face, Facial Washing Cream. color, 1967. CU of two fingers seducing the “cheeks” of facially animated product container. Various shots of woman model using product, splashing face with water, and looking extremely vacuous. 24. Adorn Self-Styling Hair Spray. color, 1967. “The water free hairspray”. Woman submerses head in ocean water to wash out the watered down spray, then emerges to later show her new hair helmet as created by product’s application, happy as can be. red shift. 25. Nine Flags Shaving cologne. color, 1969. Various scenarios of a woman lusting after a man due to his cologne. Self-reflexive in how silly the advertising campaign is. Features an Italian, English, and Swedish couple comically getting it on in their typical cultural ways. color fade, red shift. 26. Helene Curtis Enden Dandruff Shampoo. color, est. late 1960s. Shots of various people with whacky hair looking consternated and perplexed, then shampooing and looking at peace and enlightened. color fade, red shift. 27. Lustre Creme Shampoo. color, est. late 1960s. Featuring some Nordic woman with irritating voice. “You can tell the difference in the dark”. severe red shift. 28. Love’s Soft Eyes. color, est. early 1970s. Features Ali MacGraw in different guises claiming she is a “lion”, “sunshine”, “smoke”, an “alley cat” with various shades of like-named eye shadows. red shift. 29. Deep Magic Skin Moisturizer. color, est. mid 1970s. Woman in desert adorned to resemble an Egyptian goddess speaks of the dangers of aging prematurely if skin is left untreated and hung out to dry in the hot, hot sun. 30. Lady Remington Instant Hair Curler. color, 1968. A line of women take turns standing behind a placard and poke their faces through a board to show us what they’d look like with curlers in their hair. Product’s slogan is “Spend less time ugly”. 31. Jade East After Shave. color, est. late 1960s. A group of “Asian” women in tight skirts perform choreographed boogie disco around a large green bottle of product. “If she doesn’t give it to you, get it yourself!” Campy. color fade, slight red shift. 32. Bank of Americard. color, 1968. Over the shoulder shot of man flipping through photo album. red shift. 33. Bigelow Carpeting with Acrylon by Monsanto. color, 1969. A woman caresses carpet then jumps from circle to circle of colored carpet. red shift. 34. Fireman’s Fund American Insurance Companies. color, 1969. Good collection of shots of various cars from the 1920s to the 1960s. Ad’s salesman wears a fireman’s helmet while pitching the service. red shift. 35. The National Foundation of the March of Dimes. color, est. early 1970s. Features the “Singing Angels”: a group of children congregating in a park and singing. red shift. 36. Greyhound Ameripass Bus Pass. color, est. early 1970s. Spokesman pitches product, shots of various couples riding on bus. “Kind of makes you proud to be an American”. red shift. 37. Western Electric Telephones. color, 1968. CU shots of many telephone parts and electronics. red shift. 38. Trans World Airlines, TWA. color, est. late 1960s. Pilot dons cap and walks out to plane. severe red shift. 39. National Association for Retarded People. color, est. early 1970s. Footage of young girl w/ Down Syndrome. Various shots of seals, girl feeding seals. 40. Johnson & Johnson’s Baby Shampoo. color, est. early 1970s. Woman reflects on her youth while using product. red shift. 41. Camay Moisturizing soap. color, 1970. Angry young woman soothes her temper with a bath using product. red shift. 42. Twice as Nice Shampoo. color, 1970. Couple lounging in bedroom, distant, woman with towel on head. Man pitches them the product. Woman uses it and ends up dancing with her man. red shift. 43. Lustre Creme. color, 1969. same as #27. red shift. 44. Deep Magic skin Moisturizer. color, 1968. Product and box accompany a vase w/ a dried rose. Elapsed photography shows rose reinvigorated and youthful. red shift. 45. Adorn Self-Styling Hair Spray by Toni. color, est. early 1970s. A photo shoot featuring a diverse group of female models. color fade, red shift. 46. Cover Girl Clean Make-up, Medicated Make-up by Noxzema. color, 1973. Featuring Cheryl Tiegs on a photo shoot throughout San Francisco. color fade, slight red shift. 47. Rinse Away Dandruff Rinse. color, est. early 1970s. Woman uses product on hair, then, with back turned to camera, she looks away from the camera and shimmies her shoulders. red shift. 48. Chanel No. 22 perfume. color, 1969. Woman in field using product. red shift. 49. Sheer Shadows by Coty. color, est. early 1970s. Woman, who may be Lauren Hutton, applies eye shadow. color fade, red shift. 50. Elan Perfume, by Coty. color, 1969. Woman gets hair chopped off, then applies perfume to neck from bottle being held by a man. color fade, yellowish shift. 51. Max Factor’s Compacts, Rings and Things. color, 1972. Images of gaudy jewelry and jewelry box. red shift. 52. French’s Mustard. color, 1969. Family has BBQ at park eating hamburgers and hot DOGs. Red shift. 53. Minute Maid Frozen Orange Juice. color, 1968. Young boys make orange juice from product as mom stands by watching. Boys eventually make it, but spill it while pouring. Color fade, slight red shift. Bank of Americard. color, 1968. Over the shoulder shot of man flipping through photo album. red shift. 33. Bigelow Carpeting with Acrylon by Monsanto. color, 1969. A woman caresses carpet then jumps from circle to circle of colored carpet. red shift. 34. Fireman’s Fund American Insurance Companies. color, 1969. Good collection of shots of various cars from the 1920s to the 1960s. Ad’s salesman wears a fireman’s helmet while pitching the service. red shift. 35. The National Foundation of the March of Dimes. color, est. early 1970s. Features the “Singing Angels”: a group of children congregating in a park and singing. red shift. 36. Greyhound Ameripass Bus Pass. color, est. early 1970s. Spokesman pitches product, shots of various couples riding on bus. “Kind of makes you proud to be an American”. red shift. 55. Dow Oven Cleaner Spray. color, est. early 1970s. Man progressively is shown wearing more and more equipment, etc. preparing to clean the oven. 56. Ex-Lax chocolate laxative. color, est. late 1960s. Elderly people line a series of benches along waterfront while narrator speaks of being regular. color fade, and slight red shift. 57. Kellogg’s Corn Flake Crumbs Bag and Bake. color, 1969. Shots of fried chicken and family members (though not mom) enjoying eating it. color fade, yellowish hue. 58. Dole Sliced Pineapple. color, est. early 1970s. Ad shows the anatomy of pineapple, as though a meat product, to reveal pineapple’s natural prime cut. Goes on to elaborate on a recipe for pineapple including bacon and nuts. Brand name shot includes image of a hip-swaying pineapple. color fade. 59. Pampers Baby Diapers. color, 1969. Two women in store, on with wet baby, discuss diaper types. Shots include a comparison of effects of 2 different types of diapers, utilizing back shots of baby butts and water pouring. red shift. 60. Dove Dishwashing Liquid. color, est. mid 1970s. Woman washes dishes and gets help from an animated dove. red shift, color fade. 61. Du Pont Plastic Auto Parts. color, 1969. Man reclaims perfect auto parts from junkyard. color fade, red shift. looped X 4.