Pontiac Advertising

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Silent film footage for a 1955 Pontiac internal sales presentation film, preserved by A/V Geeks 16mm Films, designed to excite dealers about the launch of the all-new 1955 Pontiac with its 180 H.P. Strato-Streak V8 Engine. After a live-action opening with well-dressed 1950s couples reacting enthusiastically to the new car, the film walks through Pontiac's massive multi-media advertising campaign: theatrical announcement films running in 4,500 movie theaters reaching millions of viewers, a sweeping print magazine campaign across major publications (*Life*, *Saturday Evening Post*, *Look*, *Time*, *Newsweek*, and more) totaling over 54 million readers according to a Starch Circulation Readership chart shown on screen, and a year-round television campaign featuring all types of celebrity entertainers. The film culminates in a glamorous showcase of the 1955 Pontiac itself framed in a Hollywood star graphic, making the case that this car is backed by the most ambitious advertising blitz in Pontiac history.