Pontiac Advertising

Creator: A/V Geeks 16mm Films

Format: 16mm

Sound: sound

Description: Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project. Silent film footage for a 1955 Pontiac internal sales presentation film, preserved by A/V Geeks 16mm Films, designed to excite dealers about the launch of the all-new 1955 Pontiac with its 180 H.P. Strato-Streak V8 Engine. After a live-action opening with well-dressed 1950s couples reacting enthusiastically to the new car, the film walks through Pontiac's massive multi-media advertising campaign: theatrical announcement films running in 4,500 movie theaters reaching millions of viewers, a sweeping print magazine campaign across major publications (*Life*, *Saturday Evening Post*, *Look*, *Time*, *Newsweek*, and more) totaling over 54 million readers according to a Starch Circulation Readership chart shown on screen, and a year-round television campaign featuring all types of celebrity entertainers. The film culminates in a glamorous showcase of the 1955 Pontiac itself framed in a Hollywood star graphic, making the case that this car is backed by the most ambitious advertising blitz in Pontiac history.

Online Copy: https://www.youtube.com/watch?v=0LPeo0P8SR8

Metadata Source:YouTube