Peter Paul Candy: Peanut Butter with No Jelly Candy Bar, 1970s

Year Published: 1970s

Creator: Peter Paul Candy D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (sobs) 0:01 - Hi, I'm Peanut Butter, this is Jelly. 0:04 We just tried out for a new Peter Paul candy bar 0:07 and Jelly didn't make it. 0:10 Jelly, I won't go without you. 0:13 - But Peanut Butter, you must. 0:15 - Jelly? 0:17 - You must go on and become a star. 0:18 - Oh, I'll never forget you, never. 0:21 I'll make them name the candy bar after you. 0:26 Announcer Peanut Butter With No Jelly, 0:29 the new peanut butter candy bar from Peter Paul. 0:31 It's covered with pure milk chocolate 0:33 dotted with crispies but no jelly. 0:35 - Oh! 0:38

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John W. Hartman Center for Sales Advertising & Marketing History

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