Persuading the Public
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Duration: 15
Genre: Educational
Year Published: 1978
Creator: Columbia Broadcasting System
Format: 16mm
Color: Color
Sound: sound
Description: Illustrates, with humorous episodes of an advertising agency and a political ad campaign, that most public persuasion techniques attempt to sell products, ideas, or people by focusing on positive attributes while downplaying negative qualities. Identifies the most important aspects of advertising as the use of repetition, association, composition, omission, diversion, and confusion.
Complete Record: Illustrates, with humorous episodes of an advertising agency and a political ad campaign, that most public persuasion techniques attempt to sell products, ideas, or people by focusing on positive attributes while downplaying negative qualities. Identifies the most important aspects of advertising as the use of repetition, association, composition, omission, diversion, and confusion., NOTE: Two (or more) records have been merged together to create this data.
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Indiana University Library Moving Image Archive
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Original permalink · Record added: 2024-04-22 19:59:19