Persia Faces Today (1940, sound)

Description: An Orientalist tour of Iran filmed by the Lawrence Thaw Asiatic Expedition for Esso, Inc. featuring garden imagery, and architecture. A step-by-step description of Persian wool carpet making includes a miniature painting made first as a model, sheep shearing, tradition wool carding with a hammer and bow, wool dyeing, and weaving.

Leader: "Print D"

Main title:
"The Lawrence Thaw Trans-Asia Films, photographed before the outbreak of World War II, are today important Historic Documents - showing people, customs, and Governments many of which now exist only in the pages of the Past. Esso Standard Oil Company invites you to enjoy again in these pictures some of the fascinating and colorful yesterdays of our fast-changing World!"

title:
"The Esso Marketers present herewith the second chapter in the 22,000 mile trip made by the Thaw Asiatic Expedition from Paris, France, to Bombay, India. The Thaw's motor equipment crossed shifting desert sands, climbed rugged mountain passes and struggled over almost impassable roads in an amazing demonstration of mechanical endurance. Esso dealers may well be proud that the same Esso gasoline, Esso motor oil, Essoleum lubricants, and Atlas tires and batteries which they offer to American motorists played such an important part in the successful performance of the motorized caravan used by the Thaw Expedition over such a grueling route."


Reuse Statement: For information on reusing Prelinger Archives footage and obtaining written usage agreements, please visit www.prelinger.com.

Subjects: 1940s, Tourism, People of Middle Eastern or North African origin or descent, Commerce, Orientalism

Tags: Persia; exploration; maps; mountains; horses; carriages; cars; flower gardens; cannons; guards; frieze; miniature painting; sheep; carpets; shears; loom; weavers; mosques; minarets; courtyards; Peacock Throne; oil; caviar; persian rugs; exports; Capitalism; exploitation; hand shearing sheep; Allah; solid gold mosque; solid gold throne; peacock throne; solid gold bed; Omar Khayyam; Persian people; Iranian people

Film Sponsor: Esso Standard Oil Inc.

Creator: Esso Marketers, John Bransby Productions

Credits: Director of Photography: John Boyle
Recorded by: Reeves Sound studios
Edited by: John Bransby
Film Editor: Dick Richards
Maps and titles: Phil Sanby



Distributor:

Contributor: Prelinger Archives

Source Collection: Prelinger Archives

Digitizing Sponsor: Filecoin Foundation for the Decentralized Web (FFDW) and Internet Archive

Production Date:

Release Date: 1940

Geographical Location: Iran; Tehran, Iran

Genre/Form: sponsored

Language: eng

Rights: title on film:
"The Esso Marketers
present "Persia Faces Today"
Copyright 1940 by Esso, Inc."

Film Format: 16mm film

Element: duplicate reversal, release print

Color: color

Color Process: Kodachrome

Sound or Silent: sound

Film Soundtrack Type: optical

Edge Code: circle circle circle

Frame Rate: 24 fps

Length (feet): 521