OUTLOOK '70
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Year Published: 1969
Creator: Natl Aeronautics And Space Administration
Description: This 1969 film by National Television News for NASA, entitled "Outlook '70", looks at the potential impact of the Apollo Program and other NASA initiatives on American business and industry. It includes a look at autonomous delivery vehicles such as the pioneering AMSCAR, an improved airport baggage handling system that involves automated carts, and emissions control systems for automobiles among other things. The film begins with a cheesy animation of the 1969 Apollo 11 Moon landing (0:14). Title card: "Outlook '70" (0:43). The film explains how advaces in space technology have bled into industry. A welder works on new lightweight materials (0:50). High-speed computers; a telecom display phone (1:12); electric power lines. A mockup of an electric blackout prevention system for use in Philadelphia (1:41). Willard Rockwell Jr., Board Chairman of North American Rockwell (1:50). Automated assembly lines (1:58); an automated airport baggage carousel (2:10); electric carts on a baggage carousel (2:31). Diagram of a Boeing 747 Baggage Handling Proposal (2:48). Jervis Webb, President of the Jervis B. Webb Company, discusses automatic conveyors (2:57). Battery powered driverless vehicles called Amscars, made by Amsco, used to transport hospital materials (3:15). A car on an automated assembly line (4:05); a highway toward Rockville and Frederick with speed limit 60 sign (4:13). More efficient auto emissions control systems being installed on cars (4:32). Lynn Townsend, Board Chairman of Chrysler, speaks about the trend towards specialty cars (5:01). A CAN test on March 31, 1969 (5:36). Footage of the Apollo 11 astronauts' homecoming on August 15, 1969 in New York; Neil Armstrong, Edwin Aldwin, and Michael Collins wave to the crowd (5:58). Narration describes the increased use of paper products; a stack of disposable diapers (6:25); paper operating room sheets and garments (6:50). Harrison F. Dunning, Chairman of Scott Paper Company, talks about new methods to meet the growing demand for paper products (7:03). A logger cutting down trees; a reseeding plane flies over forests (7:36). Newspapers coming off a printing press (8:17) with the headline, "U.S. is investigating war protest leaders." Electronic typesetters (8:25); The Detroit News, with headline "Man Walks on Moon Again" (8:36). The film discusses the growth of radio and television; a customer looks at a color TV set (9:00). Marvin Whatmore, President of Cowles Communications, talks about increased progress and demand for news through newspapers, TV, and media in the 70s (9:20). A woman picks up a copy of Venture magazine (9:48); Family Circle and Woman's Day magazines in the background. A crowded shopping mall (10:08); Tom Clawson, President-Elect of Bank of America (10:28). American tanks and soldiers in Vietnam (10:32). The film ends by predicting a leveling off period and then more growth in the 1970s.
Complete Record: This 1969 film by National Television News for NASA, entitled "Outlook '70", looks at the potential impact of the Apollo Program and other NASA initiatives on American business and industry. It includes a look at autonomous delivery vehicles such as the pioneering AMSCAR, an improved airport baggage handling system that involves automated carts, and emissions control systems for automobiles among other things. The film begins with a cheesy animation of the 1969 Apollo 11 Moon landing (0:14). Title card: "Outlook '70" (0:43). The film explains how advaces in space technology have bled into industry. A welder works on new lightweight materials (0:50). High-speed computers; a telecom display phone (1:12); electric power lines. A mockup of an electric blackout prevention system for use in Philadelphia (1:41). Willard Rockwell Jr., Board Chairman of North American Rockwell (1:50). Automated assembly lines (1:58); an automated airport baggage carousel (2:10); electric carts on a baggage carousel (2:31). Diagram of a Boeing 747 Baggage Handling Proposal (2:48). Jervis Webb, President of the Jervis B. Webb Company, discusses automatic conveyors (2:57). Battery powered driverless vehicles called Amscars, made by Amsco, used to transport hospital materials (3:15). A car on an automated assembly line (4:05); a highway toward Rockville and Frederick with speed limit 60 sign (4:13). More efficient auto emissions control systems being installed on cars (4:32). Lynn Townsend, Board Chairman of Chrysler, speaks about the trend towards specialty cars (5:01). A CAN test on March 31, 1969 (5:36). Footage of the Apollo 11 astronauts' homecoming on August 15, 1969 in New York; Neil Armstrong, Edwin Aldwin, and Michael Collins wave to the crowd (5:58). Narration describes the increased use of paper products; a stack of disposable diapers (6:25); paper operating room sheets and garments (6:50). Harrison F. Dunning, Chairman of Scott Paper Company, talks about new methods to meet the growing demand for paper products (7:03). A logger cutting down trees; a reseeding plane flies over forests (7:36). Newspapers coming off a printing press (8:17) with the headline, "U.S. is investigating war protest leaders." Electronic typesetters (8:25); The Detroit News, with headline "Man Walks on Moon Again" (8:36). The film discusses the growth of radio and television; a customer looks at a color TV set (9:00). Marvin Whatmore, President of Cowles Communications, talks about increased progress and demand for news through newspapers, TV, and media in the 70s (9:20). A woman picks up a copy of Venture magazine (9:48); Family Circle and Woman's Day magazines in the background. A crowded shopping mall (10:08); Tom Clawson, President-Elect of Bank of America (10:28). American tanks and soldiers in Vietnam (10:32). The film ends by predicting a leveling off period and then more growth in the 1970s.
Transcription
[Music] [Applause] [Music] 1969 when man first broke the bonds that tied him to Earth marchs the end of a decade of fantastic Space Adventures but for American industry in business the moon landings mean just the start of a new era thousands of benefits for mankind have resulted directly from the space program many more will come how will our nation use its new Space Age Technology and what kind of a year will 1970 be for American Business and Industry here are some answers the outlook for 1970 technology developed for our space program has provided new tools for industry new welding techniques have been refined new Alloys have been developed and we have new knowledge of lightweight high strength Steels another space age development the high-speed computer is being used in hundreds of ways to help solve problems here on Earth for instance the paper pileup in brokerage houses is being studied by Information Systems experts who are applying Advanced Techniques of the Aerospace industry to help streamline operations another example control of electric power Aerospace Systems analysts are developing equipment and methods to handle increased demand this mockup of a system being developed for use in Philadelphia will sense potential problems and provide information quickly enough to prevent power interruptions or blackouts what's ahead for 1970 one space oriented industry leader Willard Rockwell Jr board chairman of North American Rockwell reports America's industrial output is directly affected by the efficiency of our assembly lines as better are found to handle materials productivity goes up and jobs become more meaningful automation develop for industry is being applied in other areas such as Airport baggage handling unless new systems are put into use right now the superjets of the 70s will create luggage jams which may cancel out the time advantage of air travel one answer high-speed computer controlled electric carts which hold the baggage in removable [Music] trays the carts can start their Journey at the airport parking lot go directly to the aircraft and not be touched again until the owner takes them from the same tray at his destination the system can unload baggage from a giant jet about 1,000 pieces and have it in the claim area in less than 10 minutes other Concepts in Materials Handling are discussed by Jervis web president of the Jervis B web company Employers in the year ahead will be using conveyors computers and automation to free workers from menial tasks and to boost National productivity to satisfy the demands of every citizen for a better life one imaginative Advance can be seen this year in new hospitals battery powered driverless Vehicles called amcars are used to transport sterile equipment Linens Food and Drugs a simple panel switch program's destinations and a Sonic detector prevents collision with other traffic the vehicles move freely from floor to Floor by calling their own elevators they automatically sterilize themselves between trips using better ways to meet consumers increasing demands we look forward to a productive [Music] 1970 about 15 million people one of every six employed work in the manufacture distribution maintenance or commercial use of Motor Vehicles highway travel in the United States exceeds 1 trillion vehicle miles a year or the equivalent of more than 2 million round trips to the moon this heavy auto travel presents some problems cities continue to seek solutions to congested freeways and polluted air Auto industry researchers are working to make Emissions Control Systems even more efficient devices being installed on all new cars cut pollutants by about 80% from 1960 levels the hardcore unemployed are getting an assist from the Auto industry with good results better community relations as well as a valuable labor force are gained through these training programs looking at prospects for the Auto industry for 1970 Lynn Townsen board chairman of Chrysler Corporation for of every five us families own a car more than a quarter of them own two or more cars because of the continuing growth of the under 35 age group we're placing more emphasis on the youth Market today's young people are interested in specialty cars they want more options on power transmissions and other equipment we're continually running tests to find new ways of engineering safety into to the basic structure of the car we're also seeking ways to refine and improve the existing safety items that have become standard equipment over the past 10 years a growing population makes us highly optimistic about 1970 if some of the restrictive measures are removed from the economy our industry could sell close to 10 million cars a healthy outlook for the year ahead everyone's certain now that it isn't a paper moon but more and more it is a paper world we live in paper production reached an all-time high in 1969 as Mills turned out nearly 550 pounds of paper for every person in the United States office copiers and computers devour a seemingly endless supply another use of paper gaining in popularity with the wet set is the disposable diaper sales neared $100 million in 1969 the latest version is this pinless disposable Model 9 million babies each changed some 3,000 times a year add up to a potential demand for more than 25 billion diapers for the paper industry in 1970 other disposable products are also gaining wider acceptance paper sheets and garments which can be discarded after one use are used in many hospitals reporting on the paper industry Harrison F Dunning board chairman and chief executive officer of Scott Paper Company paper continues to play an Ever more important role in our daily lives products such as paper towels and tissues which didn't even exist a few decades ago have become household necessities in this space AG generation but despite the growth of these convenience applications the oldest uses are still among the most important paper is a vital Link in our Communications and is a keystone in man's Storehouse of knowledge to meet growing demands for paper the industry is employing new methods of harvesting and receding our Timberlands to ensure a continuous supply of pulpwood many of these lands are being developed for recreational and Commercial uses the paper industry is also pioneering and developing new techniques to ensure cleaner air and water in the future the success of the paper industry in 1970 will be measured by our ability to serve the growing paper needs of a modern America one major customer for the paper industry is the communications industry America's magazine newspaper and book publishers consumed 13 million tons of paper during 1969 Space Age Technology is helping Publishers as they use computers to set type deliver subscriptions and make up magazines As Americans become better educated demand for the printed word grows there are more than 11,000 daily and weekly newspapers published in the United States and over 9,000 regularly published magazines 1969 was a year of growth for radio and television too 96% of All American homes have one or more television sets 36% have color there are more radios in America than people over 303 million looking ahead at some new trends is Marvin watmore president and chief executive officer of koh's communications during the affluent 7s there will be more time for Creative Leisure and personal fulfillment Americans will rely even more on Publishers and broadcasters for information education and entertainment radio and television stations will increase news and local programming to tell what's happening instantly newspapers will tell why it's happening by expanding in-depth news coverage large circulation magazines will enrich our lives by exploring the diversity of our world and its people a growing number of smaller magazines will help us get more from special interests like travel Rose gardening snowmobiling Publishers and broadcasters welcome the challenge of the 70s America's economy grew rapidly in 1969 our gross national product Rose about 8% but the biggest part of that rise was not a real increase in production it was a reflection of higher costs for almost everything what will 1970 mean for the consumer and the businessman one answer comes from Tom Clawson president-elect of of the Bank of America growth in 1970 and progress in the fight against inflation depend in large part on the degree of American involvement in Vietnam if the president's Vietnamization policy succeeds the return home of large numbers of American troops could provide a healthy stimulus to the economy most economists however predict a leveling off period before beginning another decade of high level growth both on Earth and in space this is the outlook for 19 70
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