Orchid to Mr Jordan (1948)

United States Steel USS the industrial family that serves the nation presents an orchid to Mr Jordan [Music] this is the seventh floor watch your step [Music] please hello you're right on time Mr Jordan is waiting for you can you please your visitor has arriv arriv Mr Jordan well come in come in been looking forward to this all day won't you sit down make yourself comfortable Mr Jordan this package just came for you by messenger and who's it from I don't know it really has your name open it please Mary you'll excuse me a moment won't youuh oh very very nice USS stainless too there's a card Mr Jordan thank you listen to this an orchid to you Bob this is my way of admitting that you were right Jerry isn't that Mr Blair the jewelry manufacturer yeah that's Jerry Blair he certainly must like the home you helped him plan it goes a lot deeper than that you can see that this Orchid is made of stainless steel but when Jerry Blair asked me to give him some advice on the home he was planning stainless steel was the one thing on which we didn't see eye to eye apparently you do now oh but I had to go all out to convince him I don't believe I ever told you about that well I called on the Blairs one evening after their plans were on paper looks great Bob except for one thing what's that Jerry you've advised the use of a lot of stainless steel all over the house fixtures trim Hardware down spouts window sash storm windows sinks everything and a whole stainless kitchen that's right oh I think a stainless kitchen would be wonderful well I'll need a lot of convincing we should go to the extra expense for stainless steel it's not an extra expense Jerry it's a little extra investment that really pays off that's line of talk that goes with any product you'll have to do better than that Bob all right we'll start at the beginning you see I have to find out the best and the worst of any product that I recommend first stainless steel does its special jobs and does them well it's because something special goes into its making watchful care the quality that's given to it by trained men who make steel [Music] you know Jerry I've seen USS stainless steel being made in electric furnaces under Mighty close [Music] controls it's interesting to see chromium and usually nickel together with small amounts of other metals being added stainless is versatile because its alloy content is especially controlled to meet the individual requirements of many applications it's fascinating to watch molden stainless being ped B into Ingot moles you'd be impressed with the care they use in all these manufacturing operations for instance in the Rolling In other operations they take more time than similar operations on other Steels and they're always testing and inspecting but there's no doubt that stainless is well worth all the extra time and effort [Music] yes there's special handling all along the line and it's easy to understand why this steel initially costs more than ordinary steel I know you're concerned with the workability of metals Jerry so I'm sure you'd be interested to know how well stainless fabricates for instance sauce pans such as Ellen will probably use in her kitchen are blanked and then drawn in a single operation from a sheet of stainless then the rim is spun just as on ordinary steel if it can be made of steel it can be made better with stainless USS stainless I like to say then comes polishing to a satin finish or to a mirrorlike brightness a final touch to satisfy every woman's inherent desire for beautiful as well as practical cooking utensils and welding stainless is a simple operation using standard shop equipment on light gauge sheets or on heavy [Music] plates Machining too is simple it can be done with no more concern than attends other operations on stainless drop hammering presents no problem stainless is tough so you can often use thinner stock and save weight without sacrificing strength it gives extra long service usually offsetting the slight initial extra cost of this quality [Music] metal and then there's stamping l did you know that table wear is stamped from stainless steel it is as beautiful as it is practical and speaking of practicability I've seen stainless in use where it's put to infinitely greater test than it ever will be in any home like in meat packing houses where meat comes in frequent contact with metal stainless steel cannot contaminate the meat that touches it constant contact with meat juices will not affect stainless because it's smooth dense surface will Harbor neither germs nor bacteria its ability to stay clean has a meaning for not one home or family but for practically every family across the length and breadth of the land I remember speaking to a the foreman in a sausage making Department I said I'll bet it's easy to keep that equipment clean and you can say that again brother watch this no matter how stained or greasy it gets just a couple of wipes and Presto it's bright again yes sir this stainless is slick stuff the man was right stainless is slick stuff nothing equals it in the great commercial kitchen to the food processing industry take tomato juice for example Ellen knows that's highly acid but it cannot contaminate stainless so no metallic flavor can be imparted to the juice that goes for the canning industry too the taste of the tree ripened fruit is unmarred by stainless yes stainless steel is in there day in and day out doing a perfect job for the Packer and the consumer alike and the next time you drink a prepared citrus fruit juice Jerry just remember that stainless steel was on the job from the extractors made of stainless steel the juice runs through transfer lines made of of stainless steel pipe these lines convey the juice to holding tags evaporators and pasteurizes also made entirely of this glistening clean metal throughout the whole process from the extractors to the canning machines the juice comes in contact with stainless steel only the beverage industry uses stainless drums to ship flavored syrup to Bott all over the country the bulk product made in stainless equipment reaches its destination with quality and flavor ured then right on through the bottling plants This Modern Miracle metal continues to make possible the highest standards of Sanitation that are so essential to uniform quality and taste oh I mustn't forget the dairy industry because it was actually one of the first to adopt stainless steel at the very beginning of the milk production line the cups of the mechanical milking machines are Sheed with this steel milk receptacles large and small are also made from [Music] it the huge tanks used to transport raw milk to Dairy plants are made of this clean imper [Music] metal cream mixing Machinery is made of stainless don't forget that milk and milk products are highly susceptible to contamination and deterioration stainless steel affords protection in making cottage cheese from mixer to filling machines it is used wherever cheese comes in contact with equipment the eye-catching beauty of the milk equipment is permanent and its lustrous surface is permanent too inside and out by the look of it you know it's easy to keep bright and clean I asked this question to one of the men at the dairy farm say do you have any trouble keeping those big containers clean clean did you say yeah any trouble just look at that let me tell you pales containers lines everything are scoured regularly with high press Steam and costic cleaning solutions they all come out like new nothing we use even costic can hurt this metal for my money it's the world's cleanest those were exactly the words he used for my money it's the world's cleanest when you come to think of it the protecting shadow of stainless steel extends over the greater part of our land over farm and range and Orchard waiting to protect the endless flow of their products and the results of the service it performs are on our counters on the shelves of our neighborhood stores in our pantries and on our breakfast tables as we start each day but you can look even deeper Jerry for the services stainless steel performs in our everyday lives for instance Purity and cleanliness of product are of utmost importance in the Cosmetic industry right down to the packaging rooms because millions of women daily take time out for [Music] beauty madi's budw mirror reflects beautiful colors made possible by the use of stainless steel in the textile industry in the bleaching dying and printing of quality Fabrics stainless equipment is used because it resists corrosion and stubborn dyes its ease of cleaning saves time and prevents carryover or bleeding or in other words prevents off colors in the finished product but making beautiful things is not always the job assign stainless it resists extreme heat and pressure it has high resistance to corrosive [Music] conditions therefore at oil refineries we find it in heating furnaces heat exchangers and bubble Towers there crude oil is forced at high pressure through coils of stainless steel pipes under terrific heat on the way to becoming the oil and the gasoline which make our automobiles run terrific heat did you say take a [Music] look this furnace operates 24 hours a day 365 days a year you can see why we need the best metal we can get to stand up under the rugged conditions inside the F stainless steel is what does it yes it sure does its job and well I've seen it at work in the NeverEnding fight for health in the pharmaceutical industry where it is invaluable in the making of all important drugs such as penicillin streptomycin sulidin and in the operating room where the battle is often for life itself practically all Furnishings including the operating table are made of this wonderful metal and the equipment necessary for correct surgical practice is also made of it [Music] more important the very instruments used by the surgeon are made of stainless steel it is a definite Aid in maintaining [Music] asepsis even sick room articles made of stainless are sterilized in all stainless units such equipment stands up almost indefinitely under continuous use and repeated sterilization whether it be in the kitchen dishwashing room service pantry or laundry modern hospitals find stainless steel completely Dependable in fact I had occasion to ask one of the doctors about metals and he said it's odd that you should ask me that I've thought about it often if I were to prescribe the ideal metal for Hospital use it would be stainless steel yes Jerry it really is the ideal metal here's another example architectural applications because stainless resist corrosion so well we find it in use in many modern buildings its permanent Beauty lends a tone of richness to decorative exterior and interior treatments its high strength permits light graceful applications of infinite variations in design yes in the hands of the ingenious designer stainless steel has unlimited possibilities like the statue of sonat sen the Chinese Patriot whose memory is perpet situated in this ever shining metal and don't forget Jerry in architectural applications stainless is far more than a means of enhancing Beauty it saves weight increases strength resists corrosion and abrasion it increases structural efficiency and adds to safety and utility values and amateur photographers have learned that stainless is almost a necessity in home film processing equipment just as it is in developing and printing rooms of large still and Motion Picture Laboratories its smooth surface will not stretch the delicate film it will not stain or contaminate chemical baths and constant humidity of large Laboratories will not corroded now let's look at another application it's not hard to understand that in hotel and restaurant kitchens or wherever food is handled stainless steel is extremely desirable because of its ease of cleaning and its durability there are sound economic reasons behind the ever increasing use of this miracle metal more and more USS stainless is coming into use in dairy product stores bars meat stores and others catering to retail trade its beauty and cleaning has impart charm and distinction to equipment and decorations it invites patrons and holds them the simple richness of stainless framing the Vivid colors of nature In Bloom lends added Beauty and utility too because stainless will not corrode Jerry we can go on and on and find stainless doing an outstanding job almost everywhere at any time take transport for another instance you'll probably find plenty of stainless steel on the car you're driving those who make our automobiles discovered that it is permanently beautiful and practical for hub caps Hardware body trim grills instrument panels window beating windshield wipers and other accessories and we who drive the cars find it a lot easier to keep bright and clean and in the railroad industry stainless seals great strength permits the use of lighter equipment lighter trains reduce operating costs the modern Streamliner with its stainless equipment trim and decorations is easy to maintain it is virtually Everlasting and will never need refinishing the same qualities that make stainless attractive and desirable almost a necessity in other modes of transportation are equally important to bus and truck operators lightweight reduces operating costs without sacrificing strength corrosion resistance reduces maintenance costs and stainless steel cannot contaminate the product it carries whether it is bulk sugar syrup milk or any other perishable product and then there's the aircraft industry big jet airplane engines are largely stainless from one end to the other the reason is no no other metal stands up better in handling their highly corrosive exhaust gases you know in the jet propelled airplane every property of stainless steel is put to the severest tests lightweight strength abrasion resistance corrosion resistance and heat resistance are vitally important its tough smooth surface will Outlast all comparable metals [Music] stainless is used in control cables because its special properties meet exacting [Music] requirements in large commercial planes stainless is used in exhaust systems it retains strength needed for high pressure jobs up to 1650 de F without stainless steel Turbo supercharges so essential to our super fortresses and similar planes might never have been [Music] perfected in fact stainless steel means so much in our everyday lives that I just hate to think what we'd do without [Music] it well Jared is the story of a valuable metal make an impression you covered a lot of territory Bob I can sure understand why you're so sold on stainless steel why not with all its plus qualities let's get back to you where you sold who wouldn't be after all that then I will have my stainless kitchen Ellen your stainless range goes here your refrigerator there and here will be your sink and work coners well how do you like it oh it's Wonder beautiful 3 months ago Ruth that clever husband of yours pointed out this very spot on a set of plans and now I'm preparing my first real dinner and what a pleasure in a new kitchen like this what do you think of stainless steel in the kitchen Jerry never mind what he thinks Bob I think it's wonderful and it's my work room before long I'm going to show you what I've decided to do with stainless steel confidentially he brags about this kitchen to everyone as though it was his own idea I guess I could do a little talking about it myself though for instance Ruth stus Ste countertops will never corrode costic Solutions won't affect them they just won't stain see how those berry stains disappear you talk just like Bob you haven't heard anything yet hot pots can't Mar the beauty of stainless not a mark you mean it resists abrasion that's right stainless resists abrasion may I oh what beautiful stainless table wear Ruth look at this my stainless automatic dishwasher Jerry really appreciates this everything's complete even a garbage disposal unit and that's not all first I wanted a refrigerator with steel shelves and evaporator but when I saw this one all stainless and such a wonderful size I just couldn't resist it the services are permanent inside and out they can't corrode it's no work at all to keep them clean preparing a meal in a kitchen like this is just a sheer Delight oh but of course you know all about that Ruth you must have a stain inless steel kitchen no I haven't but I I think it's a wonderful idea Ellen and I'm going to have a stainless kitchen oh yes Mrs Jordan is having the kitchen done over completely in stainless steel she says if I can have it in my office she can have it in her kitchen you did a very good job of selling stainless Mr Jordan yes an all-inclusive job I'd say oh I think I remarked that Jerry Blair was going to show me what he'd do with stainless steel this is what he meant stainless steel has taken its place in his costume jewelry business yeah I think Jerry was really sold but when you think of all the advantages inherent and stainless it's consistent high quality its fine finish its unvarying fabricating qualities you can't help being sold and it's evident that the technicians who make this steel from laboratory and research work it to the finishing operator are trained to think well into the future they have a right to say in today's plans for tomorrow the accent is on USS stainless and look for the USS label when you buy products of Steel Now isn't that just like me here I am rambling on in my enthusiasm talking way over your head when you for forgive me oh that's all right grandpa your story was very good but when do I get that big ice cream cone you promised me right now before we meet your grandma what flavor is it going to be chocolate I guess I'll bet the man dips my cone with the stainless with a USS stainless Dipper l [Music]