16mm Filmography
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Not by jeans alone

Tells how the Levi Strauss Company sought to move beyond jeans to "Levi tailored classics," a market-opening attempt that encountered problems in a fast-changing marketplace.

More in Enterprise Series

  1. Soft Sell
  2. Space Salvage
  3. Take Off 1969
  4. Dogfight Over New York 1981
  5. Fast Horse In A Bull Market 1981
  6. Gulliver's New Travels 1981
  7. Not by jeans alone 1981
  8. One Man's Multinational 1981
  9. Start - Up 1981
  10. Wildcatter 1981

Related films

Sources

  1. 16mm Filmography (legacy record) — title, year, creator, format, sound, genre, description, catalog record

Original permalink · Record added 2023-02-27 03:05:34