Norwich: Pepto-Bismol, 1960s

Year Published: 1960s

Creator: Norwich Pharmaceuticals D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (audio distortion) 0:00 (bell rings) 0:01 (books thudding) 0:03 - Absent, absent, absent, absent. 0:04 Why, half the class is absent. 0:10 (children chattering) 0:12 - I bet they got the bug. 0:14 (cart rattling) 0:15 (crowd murmuring) - It's about time. 0:20 Why don't you open more lanes? 0:21 - I wish I could, but my checkers are out with the bug. 0:23 - Didn't I see your husband home from work today? 0:27 - Yeah, he's got that 24-hour bug. 0:29 - It's making the rounds. 0:32 - It sure has made him sick to his stomach. 0:33 Narrator When the bug hits below the belt, 0:36 take Pepto-Bismol liquid. 0:38 It won't kill the bug, 0:40 but it will make the bug easier to live with. 0:41 Because Pepto-Bismol's coating action soothes nausea 0:44 and relieves distress in the lower tract. 0:47 - The Bug. 0:49 - The bug. 0:51 - That 24-hour bug. 0:52 Narrator When the bug starts bugging you, 0:54 remember soothing, pink Pepto-Bismol liquid. 0:56 (audio distortion) 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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