Norwich: Pepto-Bismol, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Norwich Pharmaceuticals D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator When your stomach's upset. 0:01 (dizzying music) 0:03 Out of control. 0:04 Get lasting controlled relief 0:06 with Pepto-Bismol. 0:08 Works directly on your stomach control center. 0:09 Many so-called stomach upset start in this small vital area 0:12 that doctors call the duodenum. 0:16 Here, where most peptic ulcers occur, 0:18 science has discovered 0:19 the control center for your stomach. 0:21 Here even the tiniest irritation 0:23 can cause acid distress, 0:25 tense, irritated stomach walls, 0:26 inflamed lower digestive tract 0:28 Soda or alkalizers may relieve acid distress temporarily, 0:31 but have no soothing effect on your control center. 0:34 Only Pepto-Bismol's gentle coating actions 0:37 quickly relieved acid distress, 0:41 calmed stomach walls, 0:43 tranquilizes your control center, 0:45 returns control to your digestive tract. 0:47 So next time your stomach's upset, 0:49 out of control, 0:52 (dizzying music) 0:53 Take hospital tested Pepto-Bismol, 0:54 for lasting controlled relief. 0:56

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