NEW HORIZONS

[Music] the Old South a gracious land where dwell a gracious people here in all its story book romance is the land of Dixie along this Southeastern Seaboard on the slopes of these Blue rided Mountains American history was made on these fertile PLS men fought and died to make Freedom Ring throughout the land land here are the statues and monuments raised to the Hardy Pioneers who s it here in the new world these are the honored halls in which that freedom was proclaimed to the world against this background names were made great Illuminating the pages of our great historical tradition princess pocah Captain John Smith General George Washington Thomas Jefferson and other s revered in hallowed memory this is the south of romantic Legend whose Beginnings were the beginnings of America itself where almost 350 years ago the first Colonists came to live and build for the future that is our proud Heritage today way down south in the Land of Cotton in song and story in the strong light of living reality for years that stretched back through bygone Generations the world has looked to the Southland for a picture of Life peculiar to that region a calm unhurried way of good living the charm of Southern cities the peace and quiet of the Southern Countryside of Southern towns and Villages of Heroes of women of melting Beauty all these and more from time out of mind have been the heart and soul of the Great American Southland that was the old south of yester years but today there is something else a new spirit that gives pace and Tempo to modern living a new mode of existence born of a spirit of progress has arisen on the foundations of the south of song and story the tempo of Life is quickened In step with the times is the key note of the day and so this story emerges the story of a a new South whose roots are embedded deep in the honored traditions of the old building always for the greater Southlands in industry in agriculture in science in education great universities dedicated to Higher Learning fine institutions for the teaching of the Arts and Sciences of modern times speaking proudly of this great region a southern poet has said there is a power here that grips the mind that power is deep in the rocks and in the mountains that power is in the fruit of The Good Earth giving life and sustenance to us and to those with whom we share our Bounty that power is in the spirit that fires our hope it lights our way to even better today and tomorrow the wealth of a Nation or any part of that nation is measured by its natural resources its industry its distribution facilities it's people this Southeast corner of our nation is blessed more than most with the riches of a fertile soil and mild climate Untold wealth in minerals and forests and a vast work of modern [Music] Transportation this fertile soil warmed and nourished by the soft sunshine and generous rainfall provides a steady NeverEnding parade of varied crops Florida oranges and grapefruits pre- ripen bursting with health-giving qualities of this soil and sun sh to the tables of the nation and the world luscious paches and juicy watermelon sent to every corner of this land of ours vegetables in great abundance and amazing variety from the Lush soil of the southeast for the markets and tables of the nation tobacco from the time of s waler rally to this day a product of prime importance to the economy of this region Happ [Music] the raising of livestock dairy cattle for the expanding dairy industry flooded beef herds for the emerging meat packing industry H ptry assuming greater and greater prominence in the economy of this region their value measured in millions of dollars cotton want the foundation of southern economy today still the principal crop of the Agricultural South these are the words of Henry W Grady a great Southerner in speaking of cotton it is the Heritage that God gave us when he arched our skies established our mountains G us about with the ocean tempered the sunshine and measured the rain ours and our children forever fused with the widespread agricultural activities of the Southland is the rapid industrial growth of the region not only in basic heavy industry but also in other fields that have become a vital factor in the pattern of modern Industrial Development industry must have raw materials either close at hand or within easy shipping distance what has the southeast to offer along these lines iron ore and coal from the same view an unbeatable combination for for industrial utilization Clays cement gravel phosphate rocks Granite Limon Kalin Mars all of these are nature's Heritage to the southeast a great part of which Still Remains to be revealed and Unearthed to the uses of modern industry building construction and agriculture now a glimpse of another great natural resource the forests of the South the most extensive in the country an asset of tremendous importance to the [Music] nation this vast Timber Supply today furnishes a large part of the nation's Lumber and wood pulp needs supports a great Furniture industry and it's the basis of the rapidly expanding Pulp and Paper industry of the southeast the salt has made remarkable strides in the development of its wood cellulose industry and today this region plays a leading role in the production of paper building boards insulating materials rayons Plastics and other products derived from wood cellulo the manufacturer of textils is one of the country's great and ever expanding Industries today more than 90% of the rayon manufactured in the United States is derived from wood PP under the magic wand of the chemist New Frontiers of industrial expansion are being established in the manufacturer of rayons in the widening fields of plastics encan lacquers film and many other Kindred products all based on wood fiber as the principal raw material here again the potential is great the opportunities for building are at hand ready to be grasped and utilized for the betterment of Life today and tomorrow the world's principal supply of Naval stores is in the Southeast long leaf and spash pine trees are tapped for a crude gum from which turpentine and various oils are distilled the spirits of turpentine distilled from the gum and the rosin or residue are shipped to world markets for uses ranging from medicinal to the manufacturer of rubber and Plastics from the making of paper to the manufacturer of Texs crucial to the expanding economy of the South as it has been to the historical and Industrial Development of the country as a whole is adequate rail transportation for more than a 100 years the common denominator of American industry and today a vital part of American progress as the railroad grew in strength so the country grew the history of one was the history of the other railroads and Nations each growing in size and power each dependent on the progress of the other through those formative years and into the modern era the Seaboard Airline railroad has kept pace with a March of progress blazing new trails for the advance of agriculture industry and the ARs of modern civilization forming an important Link in the great steel web within which American life and economy operate today the Seaboard Airline railroad forms one of the nation's leading Railway systems with main lines through Virginia the Carolina Florida Georgia and Alabama serving the capitals of each of these states their SE ports and Inland resources their principal cities and vacation resorts operating as a powerful smoothly functioning connecting link between the southeast Ashen a railroad's importance to the communities which it serves is almost immeasurable its passenger trains afford luxurious Comfort safety and convenience to The Traveler its freight trains make possible the fast daily flow of raw materials from forest mine and farm to manufacturer and a finished product from manufacturer to widespread consumer Market the shipping of freight by rail has always been the life blood of modern American indust today the railroad continues as the very basis of the economic life of the nation representative of the new spirit that is building for the greater Southland of today and tomorrow the Seaboard in Freight traffic as well as in passenger service is a notable example of the drive and know how characteristic of the entire field of rail Transportation throughout the length and breadth of our country rooting shipment between South north and West Via fast Seaboard Freight ensures safe sure and Swift Transit all the way from point of origin to Final Destination it means careful handling of shipment by men especially trained in this important work in loading in transit and in unloading it means low freight cost and on time shipping schedules importance in the modern scheme of business an important part of seaboard's organization is the agricultural Department this department works in close cooperation with Southern farmers and Planters toward the goal of increasing agricultural income from greater yields of old crops and the planting of new and diversified crops seaboard's industrial department is a powerful force in the industrial progress of the new South with a noteworthy record of pioneering in the development of new Industries and aiding in the expansion of old new Industries such as the vast and important Pulp and Paper industry and related Enterprises made aware of the immense potentialities of this region have been encouraged to share in the resources and to reap the benefits of the expanding economy of the Southland and when it comes to holiday fun and Recreation all for the taking and within the easy reach of the rail line serving this [Music] area oh [Music] [Music] today the great Southland Thrills with a consciousness of Growing Power and prosperity there is a spirit here that grips the mind a force and a power that has brought new life and vigor to this region today something has been added to the Mellow tradition of the Old South today the south is more than moonlights and Magnolias a new spirit of industry and progress symbolizes the South land of today but in the secret heart of the true Southern Earth there will always live a sense of the land itself of the things that grow in it the seasons that sweep it the rocks and reals and templed Hills that give it grapes and features this then is the heart of the South land today the factory the white beaches the farms and forests the schools and plantations the cities the towns The Villages the countryside a region charm and party Hospitality today and into our many tomorrows as in the Y years of generations gone by a blessed corner of this land of ours [Music] [Music]