National Highway Traffic Safety Administration "Beach"

Year Published: 1973

Creator: National Highway Traffic Safety Administration.

Description: A public service announcement from the National Highway Traffic Safety Administration with the U.S. Department of Transportation, in which a man and a woman frolic on a beach set to a song where a female vocalist sings about things she is looking forward to doing in her future. An offscreen male narrator reveals that the woman died in a car accident caused by a drunk driver, and the setting transitions from the beach to photographs of the woman hanging inside a house. An ending title card encourages the viewer to do something about problem drinkers. One of the winners of the 1973 Clio Awards.

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Indiana University Library Moving Image Archive

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