[National Co-Op Auto Battery Promo] 1962

the power that is a co-op [Music] [Laughter] coop batteries or passenger cars trucks tractors and all farm machinery are made to provide co-op patrons with longer more efficient service than any battery on the market all metals and oxides used in the manufacture of coop batteries must be to exact specifications and these exclusive specifications are the result of constant research in laboratory [Music] laboratories where coop batteries are designed have developed the technique of successfully casting grids of metal with low antimony OLED content this discovery has resulted in the self discharging rate of the coop and rate being about one-half of that found in the industry therefore coop batteries hold their charge about twice as long as ordinary batteries on the shelf or in your patrons cars faster charge acceptance to research has also made important improvements in the mixture of the power producing LED for coop battery plates the addition of the amazing silver cobalt ingredient results in three times greater resistance to overcharge the number one battery cover the plates now surface dried go through the proper curing period to allow chemical processes to take place correct curing is another quality control measure taken to ensure the efficiency of and give longer life to the plates of a coop batteries here are the positive and negative plates for a 12-volt co-op battery welded into groups that form the cells of the battery these groups are placed in proper sequence within the coop hard rubber container this co-op solid rubber casing is designed and built by co-op to resist distortion and deterioration under the most extreme temperatures and to protect the battery against damage by road shocks and constant vibration as you follow with us the remaining steps in coop battery quality control you will see more reasons why co-op batteries not only meet the standards of the Society of Automotive Engineers but surpass these standards over two and a half times [Music] [Music] after assembly activation of the battery begins first the battery is filled with a weak sulfuric electrolyte solution then it is put on a charge at a low rate this initial charge called the formation charge electrochemically induces processes within the battery that are essential to its complete protection upon completion of the charge tests are made to ensure correct and uniform formation the weak sulfuric solution is now replaced by a strong sulfuric acid to equalize the specific gravity in the battery this in turn is replaced with the final acid then each individual cell is tested for voltage then for specific gravity now the battery is pressure tested for container and cover leaks in the overall breakdown test the battery is subjected to a discharge load three times greater than it will ever be called upon to deliver in actual service now the battery is placed in stock where its power is maintained by periodic boost charging it gets an additional boost before shipping on the shipping line the coop battery is again pressure tested for leaks specific gravity voltage and goes through a second breakdown test failure to meet any of these tests is cause for rejection after aidid rigid test for perfect quality control the shipping date code is stamped on the cover and the battery box for shipped when a shipment arrives check it closely the carrier is responsible to you for any loss or damage whether visible on arrival or discovered after delivery check immediately for possible electrolyte loss during shipment and for any damage not visible on delivery your battery service manual covers loss and damage claim procedure indicate by the way the latest edition of this manual is such a comprehensive and graphic book on batteries battery care and service that it is must reading for coop managers and their service men problem look in the manual the answer will be there now to some answers on how to move more new co-op batteries off your shelves and into the cars of your patrons this door-to-door salesman may look like a frantic character but he knows that the law of averages is always with him and that the more doorbells he rings the more sales he'll make and that at the end of his workday that order book will look real good well we just used this scene as a means of emphasizing the fact that the more batteries you test for your patrons the more new batteries you'll sell and you'll hear this happy sound more often during your work day yes the law of averages will work for you to sell your customers by letting them see for themselves tell them show them the various causes of battery failure show them that you know your business now you're ready to talk about the coop battery's high resistance to these causes of battery fate and you have every means at hand to back up any claim you make or the co-op battery the greatest achievement and battery construction in 50 years don't reserve the red-carpet treatment for new customers only here's a fellow who's been sold for years on co-op products his value to you cannot be measured by his own purchases alone no indeed he can be one of your best salesmen or he too knows what he's talking about when it comes to co-op products he enjoys telling about the many times he's come to the rescue of people caught with their battery down and about how his co-op battery always has power despair power to shoot yes sir he's a perfect goodwill ambassador for co-op batteries and all co-op products he knows that co-op is not just a brand but a standard of quality we cannot emphasize too strongly that the wor batteries you test the more co-op batteries you'll sell and that the law of averages will be working for you every minute you spend in battery tests what more you have the infant satisfaction in knowing that you're providing your patrons with a battery that stands first in battery power rating because co-op batteries give greater starting home a longer life expectancy more reserved Oh 300% more resistance to overcharge and over 300% more increase in charge retention [Music] [Applause] the power that is a co-op in this film you have been given through picture and word positive proof that co-op batteries are second two months that with every new battery sale you are providing your patrons with the finest battery money can buy remembers test more batteries and you will sell more co-op batteries remember to you can leave the reselling to the co-op battery itself you can take pride in every co-op product yourself because co-op is not just a brand it's a standard of quality [Music] you