National Children's Dental Health Week, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Dental Health D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Through these youngsters, 0:01 your youngsters have a better chance against tooth decay 0:03 because they were part of a test 0:06 that showed Crest toothpaste reduces cavities. 0:07 Here's the story. 0:10 - Frank, the cadets were the toothpaste testers. 0:11 Half using Crest and half using regular toothpaste. 0:14 - What did the cadets do? 0:17 - Each group brushed three times a day 0:19 under identical conditions. 0:21 - And how did the Crest users make out? 0:23 - 45% fewer cavities after two years, Frank. 0:25 - Such results show why Crest 0:30 is recognized effective against cavities 0:32 by the American Dental Association. 0:34 Their council reports, "Crest has been shown to be 0:36 "an effective decay-preventive dentifrice 0:39 "that can be of significant value when used 0:41 "in a conscientiously applied program of oral hygiene 0:43 "and regular professional care." 0:46 Protect your family with good dental habits, 0:48 dental checkups twice a year and Crest, 0:51 the only toothpaste recognized effective against cavities 0:53 by the American Dental Association. 0:57

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