MONY Life Insurance, 1960s

Year Published: 1960s

Creator: MONY D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> Life insurance? 0:04 That can wait. 0:05 My fishing lure business can'’t. 0:06 >> ANNOUNCER: That'’s what Sumner 0:08 Halsband, fishing lure 0:10 manufacturer, told 0:11 the man from Mony. 0:12 He was very definite. 0:13 >> This new business of mine 0:15 takes every dime I'’ve got. 0:16 Maybe I'’ll think about life 0:17 insurance later on. 0:18 >> ANNOUNCER: "But think of your 0:19 family," the Mony man said. 0:20 "Later might be too late. 0:22 If you died, would your wife 0:23 have enough to carry on the 0:25 business, or would they lose 0:26 everything?" 0:28 >> The Mony man was right. 0:29 I started a plan that protects 0:31 my family right now, and at the 0:33 same time builds up some cash 0:34 savings. 0:35 I tell you, it'’s like having a 0:37 partner, dealing with that Mony 0:38 man. 0:39

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John W. Hartman Center for Sales Advertising & Marketing History

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