Milliken: Visa Fabric, 1980s

Year Published: 1980s

Creator: Milliken D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Spokesperson Most people think it's enough 0:00 that Visa fabric from Milliken has beauty and style, 0:02 but Milliken knows this world can be pretty beastly. 0:05 (lion roaring) 0:08 So Milliken research created Visa fabric 0:10 to contend with the uncivilized. 0:12 (monkeys chattering) 0:14 The unbearable. 0:15 (elephant trumpeting) 0:16 The fabric itself releases even the most beastly stains 0:17 in your washer. 0:20 That's the real beauty of Visa. 0:22 So look for this hang tag for Visa fabric, 0:24 the beauty you can be beastly. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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