MILK PARADE
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Year Published: 1937
Creator: milk-industry-foundation-defrenes-co-of-philadelphia
Description: Narrated by Lowell Thomas, presented by the Milk Industry Foundation and produced by DeFrenes & Co. of Philadelphia, "Milk Parade" is about the process of pasteurized milk distribution in America from cow to doorstep. It highlights the role of the Milkman and the extensive efforts involved in ensuring that fresh, high-quality milk reaches consumers. The script covers various stages, from the health checks of cows and the cleanliness of milking procedures to the transportation, testing, pasteurization, and homogenization of milk. It emphasizes the importance of sanitation, proper refrigeration, and the dedication of the people involved in the milk supply chain. Note: this film may date to as early as 1937, when a b&w film with this title was released, or this may be a remake from 1944. 00:00 - 0:33: Introduction to the milkman, a familiar neighborhood figure who efficiently delivers milk to America's doorsteps. Here, the milkman drives a Divco delivery truck. 1:27 - 1:32: The Milkman continues his rounds despite weather conditions. 1:41 - 1:59: Emphasis on the importance of milk distribution and the public service provided by milkmen. 2:06 - 2:26: Introduction to the milk company, ensuring milk from healthy cows reaches consumers under proper conditions. 2:37 - 3:21: The process begins in a sanitary dairy barn, with veterinarians checking cow health and farmers maintaining cleanliness during milking. 3:32 - 4:03: Milking machines in use. Milking utensils are thoroughly sterilized, and health officials regularly inspect dairies. 4:03 - 4:25: Milk is cooled immediately after milking to protect its quality and flavor. 4:43 - 5:05: Milk is transported to receiving stations or city plants, where it is weighed and tested for purity and quality. 5:05 - 5:20: Milk is further cooled and transported in sterilized tank trucks to the city. 5:30 - 6:04: Skilled technicians ensure the purity and quality of the milk through various tests, including butterfat content. 6:11 - 6:26: Milk is pasteurized to safeguard consumers without affecting flavor or food value. 6:31 - 7:06: Homogenization process explained, making milk creamy and ideal for baby formula. 7:10 - 7:40: Bottles are washed, sterilized, and filled with milk, then sealed with sanitary caps. 7:45 - 8:09: Daily cleaning and sterilization of equipment used in milk processing and bottling. 8:11 - 8:45: Milk is distributed to stores, hospitals, restaurants, and homes. 8:50 - 9:41: Modern equipment and skilled workers ensure the best milk quality and efficient distribution.
Complete Record: Narrated by Lowell Thomas, presented by the Milk Industry Foundation and produced by DeFrenes & Co. of Philadelphia, "Milk Parade" is about the process of pasteurized milk distribution in America from cow to doorstep. It highlights the role of the Milkman and the extensive efforts involved in ensuring that fresh, high-quality milk reaches consumers. The script covers various stages, from the health checks of cows and the cleanliness of milking procedures to the transportation, testing, pasteurization, and homogenization of milk. It emphasizes the importance of sanitation, proper refrigeration, and the dedication of the people involved in the milk supply chain. Note: this film may date to as early as 1937, when a b&w film with this title was released, or this may be a remake from 1944. 00:00 - 0:33: Introduction to the milkman, a familiar neighborhood figure who efficiently delivers milk to America's doorsteps. Here, the milkman drives a Divco delivery truck. 1:27 - 1:32: The Milkman continues his rounds despite weather conditions. 1:41 - 1:59: Emphasis on the importance of milk distribution and the public service provided by milkmen. 2:06 - 2:26: Introduction to the milk company, ensuring milk from healthy cows reaches consumers under proper conditions. 2:37 - 3:21: The process begins in a sanitary dairy barn, with veterinarians checking cow health and farmers maintaining cleanliness during milking. 3:32 - 4:03: Milking machines in use. Milking utensils are thoroughly sterilized, and health officials regularly inspect dairies. 4:03 - 4:25: Milk is cooled immediately after milking to protect its quality and flavor. 4:43 - 5:05: Milk is transported to receiving stations or city plants, where it is weighed and tested for purity and quality. 5:05 - 5:20: Milk is further cooled and transported in sterilized tank trucks to the city. 5:30 - 6:04: Skilled technicians ensure the purity and quality of the milk through various tests, including butterfat content. 6:11 - 6:26: Milk is pasteurized to safeguard consumers without affecting flavor or food value. 6:31 - 7:06: Homogenization process explained, making milk creamy and ideal for baby formula. 7:10 - 7:40: Bottles are washed, sterilized, and filled with milk, then sealed with sanitary caps. 7:45 - 8:09: Daily cleaning and sterilization of equipment used in milk processing and bottling. 8:11 - 8:45: Milk is distributed to stores, hospitals, restaurants, and homes. 8:50 - 9:41: Modern equipment and skilled workers ensure the best milk quality and efficient distribution.
Transcription
[Music] [Music] of the many people who visit your home a favorite and familiar neighborhood figure is your Milkman the Milkman speeds the distribution of our most widely used food to America's doorsteps quietly and efficiently [Music] neither rain nor snow deters this dist distribution the milk band's appointed rounds to the doorsteps of America how many of us really understand the tremendous job of milk distribution and the careful planning behind the organization that delivers dependably fresh milk how many of us truly appreciate the great Public Service of these friends of ours who protect and deliver the milk to us and our children this guardianship is essential in safeguarding our most vital food now just who is this distributor he is your milk company who sees to it that the milk from fine healthy cows such as these reaches you promptly and regularly and under the vital conditions of proper refrigeration and sanitation [Music] the job begins right here in a modern sanitary Dairy Barn for example veterinarians checked the health of the cows as the first step in maintaining quality control the Dairy Farmers wash each cow on flanks and udder before milking clean hands are vital to clean milk this modern milking machine is a hygienic Time and Labor saving device for the farmer [Music] milking utensils cannot be just rinsed they must be scrubbed and thoroughly [Music] sterilized milk Distributors and health officials regularly inspect the dairies where they are welcome visitors for they help the farmer by providing expert advice when milking is over the milk must be rushed to the milk house for cooling this is most important in protecting its fine flavor and quality Speedy movement of milk from the farm is essential milk is a perishable food that requires skillful and constant supervision [Music] the milk is transported to the country receiving station or city plant where each Farmer's milk is separately weighed the milk is tested for Purity as well as for flavor and quality before being returned to the Farms the empty cans are washed and sterilized before leaving the receiving plant the milk is further cooled to safeguard its quality and flavor huge sterilized and insulated tank trucks speed the milk to the city here again your milk distributor provides skilled laboratory technicians whose expert watchfulness guarantees the Purity and quality of the product one such test by experts is for butterfat Content which determines the richness of milk for extra fine flavor and richness the farmer gets a bonus another important test is is to ensure its Purity constant laboratory control at every stage maintains the quality and wholesomeness of your milk supply from these stainless steel tanks after testing the milk flows to the pasteurizer where it is heated pasteurization affects neither flavor nor food value it is simply one more safeguard for the consumer these electric devices automatically and accurately control pasteurization ever wonder why your Distributors homogenized milk tastes so creamy so rich here's why the homogenizer exerts terrific pressure which divides the fat globules into tiny particles then spreads them evenly throughout all of the milk homogenized milk is ideal for baby's formula now the milk is ready for the bottles after being washed scrubbed and sterilized they're really clean no wonder they sparkle see how quickly the milk flows right up to the top of the bottle this unique and Speedy machine helps guarantee fresh clean pasteurized milk Untouched by human [Music] hands quick action applies the sanitary cap sealing in freshness and flavor and protecting the [Music] milk there goes the endless parade on its way to your home but there's still important work to be done every day each piece of equipment used in processing and bottling milk is taken apart scrubbed and sterilized now the milk is on its way to stores to hospitals to restaurants and to your home [Music] [Music] modern efficient equipment and skilled people Engineers technicians plant workers deliverymen and office workers who record thousands of daily transactions provide Americans with the best milk in the world [Music] [Music] [Music] for [Music] economical distribution sanitation pasteurization and other safeguards make our system of milk supply a standard for the world [Music]
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