Mennen Genteel Baby Bath Soap [unknown title]

An advertisement for Mennen Genteel Baby Bath Soap featuring a montage of close-ups of an infant being washed with the product, accompanied by a heartbeat soundtrack. The commercial was designed and directed by graphic designer Saul Bass, best known for his work as a Hollywood poster and title sequence designer. Submitted for the Clio Awards.

Sources

  1. 16mm Filmography (legacy record) — title, description, catalog record