Melitta Coffee Products, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Melitta USA D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Do you know what happens when you percolate coffee? 0:01 A percolator reboils and recycles the coffee, 0:04 which can make coffee bitter. 0:07 And look at the sediment it leaves. 0:09 I'd like to introduce a totally different way 0:11 of making coffee, the Melitta Filter Coffeemaker. 0:13 Melitta gives you clean, pure coffee, and it's easy to make. 0:17 Put a pre-shaped Melitta filter paper in the filter top. 0:22 Measure in fine or drip grind of your favorite coffee. 0:25 Now, just wet the grounds and let it trickle through. 0:29 This explodes the full flavor in the coffee. 0:32 Then pour in the right amount of water. 0:35 The disposable filter paper traps all the sediment 0:41 that can make coffee bitter. 0:44 So Melitta gives you only clean, pure coffee 0:45 with less acids and oils. 0:49 You can actually taste and see the difference. 0:54 Coffee tastes better filtered the Melitta way. 0:57