McDonald's "Lonely Mom"

Year Published: 1973

Description: An advertisement for McDonald's in which a mother takes her two daughters to eat at the restaurant after her husband leaves for an extended trip. A jingle plays over a scene of mother and daughters eating, while the woman states in voiceover narration that McDonald's makes it easier for her during times when she has to be "both the mother and the father." One of the winners of the 1973 Clio Awards.

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Indiana University Library Moving Image Archive

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