Max Factor "Sheer Genius"

Year Published: 1963

Description: An advertisement for Max Factor Sheer Genius in which a male narrator, accompanied by music, describes how the makeup acts as "foundation, liquid, moisturizer, and powder." The narrator lists five reasons for choosing Sheer Genius over close-ups of a woman's face and animated images of the product. The advertisement ends with a woman tossing her hair. Submitted for the Clio Awards.

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Indiana University Library Moving Image Archive

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