Mattel Toy Commercials (Fright Factory, Francie, Cheerful Tearfull, Battle Tanks)

Year Published: 1960

Complete Record: ‘Thingmaker Fright Factory’ Medium shots of a boy wearing claws, fangs and other facial parts of various monsters. Medium shots of how to make the facial parts with the toy. ‘Liddle Kiddle Lucky Lockets’ Tracking shots of children skipping and playing with the small dolls which is in a small capsule that can be made into necklaces. ‘Baby’s Hungry’ Close up of the doll. Close up shots of the doll’s eyes, mouths and cheeks moving like a real baby. Medium shot of a girl giving the doll a bottle of water. ‘Mr. Music Says’ Black and White. Close up shots of two children and a woman with the toy. ‘Major Matt Mason. Man in Space’ Medium shots of boys playing with the toy. Shots showing toy space station, astronaut, Major Matt Mason doll and a space crawler. ‘Francie and Casey’ Close up and medium shots of a girl playing with ‘Francie’ and ‘Casey’ dolls that has real eyelashes, bending legs and twisting waists. Voice over of a girl saying ‘You can tell she’s Mattel, she’s groovy’. ‘Major Matt Mason. Man in Space’ Same contents as above. ‘Francie and Casey’ Same contents as above. ‘Francie and Casey’ Slightly different version as it focuses on ‘Casey’ more than ‘France’. ‘Liddle Kiddles’ Medium shots of a girl playing with the toy. ‘Mr. Music Says’ Same contents as above. ‘Baby First Step’ Medium shot of a girl in a blue dress playing with the doll who can roller skate and walk. ‘Francie’ Tracking shot of the dolls with voice over of small girls. ‘Cheerful Tearful’ Close up of the doll and real tears come out of her eyes when the button on her body is pressed. Medium shots of girls playing with the doll. ‘Cheerful Tearful’ Another version of the commercial above. Close up of a girl playing with the doll which cries when her arm is down. ‘Switch ‘N Go Military Tank’ Medium shots of two boys playing and having a small battle with the tanks which runs on rails. ‘Fright Factory’ Same contents as above. ‘Francie and Casey’ Same contents as above.