Mattel Shootin' Shell Pistols & Holsters "Shootin' Shells"

Year Published: 1961

Creator: Mattel

Description: An advertisement for Mattel's Shootin' Shell toy pistols and holsters in which a young boy meticulously unloads and reloads his toy gun in close-up. An offscreen male narrator boasts that the product carries "the true stamp of the Old West" over a scene of the boy dressed as a cowboy in an old western town. Submitted for the Clio Awards.

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Indiana University Library Moving Image Archive

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