Matsushita Rice Cooker "Snow Test"

Year Published: 1973

Description: An advertisement for Matsushita-brand rice cookers in which two men leave the product outside overnight during a snowstorm. The men open the cooker in the morning to find the rice inside is still hot and ready to serve into bowls. An offscreen narrator speaks in Japanese about the qualities of the product. One of the winners of the 1973 Clio Awards.

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Indiana University Library Moving Image Archive

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