Making yourself understood (introduction to communication)

Duration: 0:14:06

Year Published: 1953

Creator: Encyclopaedia Britannica Films

Format: 16mm

Color: B&W

Sound: sound

Description: Analyzes the process of communication by using the formula, "Who says what to whom through what medium with what effect?" Illustrates by animated diagrams and examines the elements of communication: the communicator, the content, the medium, the audience, and the response. Emphasizes the need for knowing the communicator and his motive. Discusses the factors of maturity, past experience, and predisposition of the audience as determinants in the choice of language and kind of appeal, and suggest how the listener can better understand and control his responses.

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