Magic Box, The

the side is 1796 the flakes the laboratory of alessandro volta in the middle childhood class monitor the famous italian chemist finishing experiment to which he has devoted years of patient efforts over the laboratory hangs in its past tense as the gathering storm outside so the nurse time Luigi you will make a certain everything is in order and they care no need to want to be myself it's a solution like enough to eat autumn asking hi you see she lifts up the place see my stuff these copper zinc copper the copper and the leather separates us all in place de la rapids good now we will proceed all my truck yes could another way the Roman they are either a superstitious fool it under comes in good time to what not a miracle maybe a milky try to not understand with this when we shall see if I am right I can equal to chemistry everything that the money has done by speeding the brain which sport okay judges yes and more rupees and the blessing so you have a dead my stuff turn down the light [Music] 60 years later our French scientist gasthof heart proudly announces another achievement in this chemical measure professor how much but it was only DVD too he did produce electricity to chemistry but once he said at exhausted eaton street between useless it could not be revitalized and with your discovery ah myself been exhausted it can be recharged or going already it helps you you should tell us how and remember we are takers not scientists in the magic of electricity we are all amateur they are you so much we do not know perhaps neighborly there is not a man alive that knows what le pretty easily but you know how it behaves tweedily only I shall show you in my sketch today we know as what I suspected that this electricity is found to the action of the coercive resolution on two separated metal plates of different character alter use traits of commencing with a solution of life we use traits of different types of length in a solution of sulfuric acid dissolution effect stick to metal tree but in varying degree creating an electrical pressure this pressure we know as a flow from one place which we call negative to the others which required positive why this happens no one knows what we do know I that as more and more of the colony juice more aware of the ethic grows into the clay until finally the solution becomes extremely dude empty cell becomes exhausted however all the elements are still there ready to be a you we have to book reverse the process return the electric current into the cell type diesel storage ethics out of debates back into the solution finally the same these come revitalized ready to be used again and those gentlemen we have hearing lead the boss of magic power to be transported anywhere to be put to work and when exhausted it can be recharged also on over and over again now do you get it as you say rashad Oh various ways but they serve all mechanical generation how long does that require an hour today a week before the moment eadric fire several 000 gentlemen with raw experiment and work you surely hope to gain our goal in the very near future the dream of the box of magic forest was filigree there was still much experiment to him much work to be done before that hopes became a practical accomplishment years past new names were linked with new achievements new processes plates coated with chemical let's face refinements in electrolytic solutions and battery acids reduced charging time increased capacities and then over the horizon of inventive genius came a new creation the horseless carriage and overnight America became motor minded skeptics called it the rich man's toy and yelled yeah but all the gas bodies covered in smoke installed and smell once the merica took to motoring there was no stopping those pioneers have steel in their souls they're good right arms too and they needed it but not for long under the spurring lash of incentive self cranking was on the way a mechanical right arm powered by a magic box and here it is as of 1917 wooden case open top all for only 19 time and progress marched on here's the 1924 money for these things done but of course not nearly as powerful as today's modern battery which costs one for that price here indeed the dreams and the hope the patient experiment of both John fun and a host of others have grown to realization the crude and feeble elements of a century and a half ago have been transformed into multiple cells each containing many place yet the basic principle remains the same is still the magic pot nobody knows even to say exactly why it works in practical function it becomes a storage tank serving a variety of outlets obviously at this rate the tank soon would be exhausted were it not for a pub which operates to keep the supply at constant level interpreted into practical operation the storage battery is the supply tank of electricity feeding a variety of accessories and being constantly resupplied by the generator every motor car carries its own complete powerhouse and so faithfully does it perform that we'll have to take it for granted never realizing the magnitude of its job today after a century and a half the storage battery has earned a high place in our modern civilization and from whence comes this money magic out of the food and closets workshop for professor voter our own gigantic laboratories where cars of scientists and technicians are constantly broadening the horizon of progress in the critical field of electrochemistry progress and paste compounds in electrolytic agents in metallurgy plastics and in a broad scope design progress and countless dynamic details most of them far beyond the understanding of the lane motoring marks but all vital contributions in advancing atlas batteries to their clinical position as the modern magic box and what's the payoff let's examine a few of the athletes constructional superiorities which have grown out of this research into the features of quality and value would stand behind Atlas performance there's the grid of an atlas place not very spectacular is it or it look closer notice the taper of grid structural members increasing in size as they approach the plate post greater strength sure but more important designed for increased electrical carrying capacity as the accumulated current approaches the post outlet look at the grid itself looks like a ladder ah but those lattice members are staggered to hold more electro chemical materials more securely even the grid members are ingeniously shaped for attending stretch yet to expose more active material service to the electrolyte just to sail certainly but highly important factors in power and performance intensive research revealed the primary reason why batteries wear out what happens during the months in charging and recharging secrets hidden inside the battery case the mystery of plate shedding was exposed as resulting from the scouring action of a constant stream of bubbles washing up the face of the place wearing away the active plate material out of this research came the fiberglass retainer mess which effectively resists slight shedding and thus greatly prolong the useful life of the aristocrats of the at the site also the protective valve simple but positive protection against overfilling in this laboratory our facilities for putting batteries through the abusive rough road country a thousand miles 10,000 miles years of exaggerated punishment crowded in two weeks and all under the critical scrutiny of technicians engineering factual research also reveals the grim fallacy of judging batteries value by appearance or low price tag here's an atlas and a so called bargain competitors outwardly they look about life but not deeper there's the answer short place compared with the Atlas it's like sending a boy to do a man's size job now what do you think of that bargain back other so-called money savers by some price tag competitors are dramatically exposed in a directly competitive breakdown test again the Atlas and its rival look about the same but in this fight for life looks don't count the payoff is uncut the rules are simple bottom in series short-circuit um and that quality proved itself for a moment so take the grueling strength one begins to weaken there it goes now let's see why there's the answer no wonder it couldn't stand up against the husky axis but how much could be at mistake let's try shorting it through a heavy spike if your eye on those connectors which will give up first under this ordeal how long can they stand this murder hey look at that spike the spike itself is beginning to glow and burn under the terrific strange there it goes melted into but the battery stems the beating without weakening now the true significance of Atlas torture testing begins to the apparent super tests such as the speed of life cycling of samples of production charging discharging charging discharging crowding years of normal action in two weeks now it can be understood why old batteries that have lived their lives in ordinary service and batteries that serve in America's biggest fleets of road cars become the objects of acute laboratory inspection and analysis for out of this extra measure of patient experiment and experience comes the extra margin of performance which distinguishes Atlas performance analyst batteries from a highway also partake of the experience and know-how gained in designing and building batteries for the most critical abuses Blood Brothers of at automobile batteries are serving as dependable standby power supply ready for action in any emergency others have the no less important asca powering the radio life instruments and many other electrically operated features are transport airliners their ancient science from this giant witch powers one of the underseas dreadnaughts of the silent service to this mighty designed for youths wear size and weight are paramount considerations others of that Bank illustrious family fought around the world vitalizing the eyes and brain and the fifth of the greatest parliaments in the history of the world got out of the unceasing scientific experiments and research the constant Battlement of yesterday's best comes progress in the laboratory today on the production line tomorrow [Music] Oh you that's the Atlas line compact but a team that's money tough to be our types of Vista purses and pockets of every motorist you sir over the years of modern motoring atlases won recognition and success outstanding and almost in a field of replacement sales where motorists are free to select the battery of their choice atlas stands with the top four leaders over a hundreds of competitors they chose Atlas unproved performance warrantied performance stand-up performance that actually excels the standards of the Society of Automotive Engineers well known and respected by all the inner circle of martyrdom is this distinguished group there that top technicians of the entire automobile industry the men who designed and engineered all the proudest of the modern motor cars almost Norma Beale research in a faster they're the men who never guess they don't have to for at their command our facilities unequal is all of the world their standards are high they know what constitutes real mother in performance and they know how battery should perform your the Colombians on ratings lien handsome on the outside so mobile home deluxe can go anywhere almost anywhere order by midnight tonight and we'll throw in mobile the crew car battery zero starting and lifestyle and every test is a real third degree as only those automotive engineers could devise yet in the end fear our capacity test this atlas for which the sae standard demands 90m dear hours actually delivers performance of 100 mb 111 percent the requirement of the sae standings that means more power longer in the zero starting test this Supreme Court standard demands 162 continuous seconds of cranking ability but the Atlas delivers a hundred and ninety-two continuous second one hundred and nineteen percent of the sender's faster stock on coldest morning in the only important lightness as I East End its demands 269 complete cycles of charging and discharging Samara to prove 0 whereas the actors actually delivers 475 cycles are 177 percent of the standard extra month of dependable service yes the Atmos wears its SAE standard ratings proudly and those are the reasons no wonder it carries with it a written warranty of satisfaction on the road hey what's this another test well certainly not very scientific but mighty impressive they're going to try to start all those cars simultaneously from one Atlas battery already ignition on get this started and there they go that's powerpoint now what some you wither starting idea old looks more like something for Ripley our wheels believe it or not there's nothing unusual about a battery with power to turn the engine but here's a battery that missed the entire car lights off the ground most everyone at one time or another as well as car on battery power alone shift into high gear step on the starter and go ahead but look at this it's no trick to build a car didn't pull a battery but to build a battery that will pull not one but 15 cars that takes power and stamina scientists will turn up their noses at this but in the man on the street it speaks louder than any technical feats how much punishment will one of these hapless batteries take the sae never imagined such a test of this but even they would get a kick out of seeing fire when ready [Music] the case is ripped to pieces the plates torn to shreds all the solutions filled out that batteries of debt done but is it don't give up so quickly this is an atlas it's knocked down for the count even yet nobody in his right mind would ever think of shooting a battery pull home it doesn't make sense of course not but never mind that just stand up and Cheer you just met the champion I