Lux Beauty Soap "Towel"

An advertisement for Lux soap in which an offscreen male narrator tells a woman who is fearfully wrapping her head in a towel that she no longer needs to worry about drying out her face when washing with soap. The narrator describes the moisturizing lather of the product over an animation of a lotion bottle and shots of the woman applying soap to her face. Submitted for the Clio Awards.