Lux Beauty Soap "Towel"

Year Published: 1965

Creator: Lux

Description: An advertisement for Lux soap in which an offscreen male narrator tells a woman who is fearfully wrapping her head in a towel that she no longer needs to worry about drying out her face when washing with soap. The narrator describes the moisturizing lather of the product over an animation of a lotion bottle and shots of the woman applying soap to her face. Submitted for the Clio Awards.

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Indiana University Library Moving Image Archive

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