LUCKY STRIKE MEANS FINE TOBACCO

Year Published: 1943)

Creator: erpi

Format: 16mm

Description: Please note: The tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year, including around 1.2 million deaths from exposure to second-hand smoke. All forms of tobacco are harmful, and there is no safe level of exposure to tobacco. Cigarette smoking is the most common form of tobacco use worldwide. Other tobacco products include waterpipe tobacco, various smokeless tobacco products, cigars, cigarillos, roll-your-own tobacco, pipe tobacco, bidis and kreteks. "Lucky Strike Means Fine Tobacco" (1943) is a black-and-white promotional film featuring musical performances by Kay Kyser and Frank Sinatra. Made for Lucky Strike Cigarettes, the film presents two live musical performances - one by Frank Sinatra singing "Stardust" and the other of Kay Kyser leading a live band and singers in "Ma, He's Makin' Eyes At Me." The film also sheds light on the cigarette production process from the tobacco auction house to the Lucky Strike factory in Richmond, Virginia while the narrator repeats the tagline "Lucky Strike Means Fine Tobacco So Round So Firm So Fully Packed." Silhouette of male singer wearing fedora illuminated onto tobacco leaf (0:08). Stage with Lucky Strike posters hanging from silk curtains: conductor Mark Wano directing Lucky Strike Orchestra, the Hit Paraders choir appears on stage followed by star of show Frank Sinatra (0:30). Close-up of Frank Sinatra in 1940s double breasted suit in bow tie singing "Stardust" (0:52). Hit Paraders co-ed chorus: four women in front row wearing 1940s style floor-length dresses, men stand behind in white blazers and black bow ties (1:57). Camera returns to Sinatra (2:03). Wide shot of Sinatra, orchestra, and chorus for song finale (2:56). Female factory worker sits on assembly line, gathers completed cigarettes and stacks them into organizer; close-up of bee-hive like formation of cigarettes compactly stacked (3:24). Close-up woman’s manicured hand holding single cigarette, cuts through cigarettes side with small blade to reveal tobacco inside (3:36). Camera pans mature tobacco plants waving in wind; farmer inspects the tobacco plants in field, close-up of "nicotiana alata" tobacco flower (3:51). Wide-shot inside tobacco auction warehouse; clusters of dried and aged tobacco leaves laid on floor all throughout empty warehouse; close-up of tobacco auctioneer (4:07). Re-enactment of tobacco auction sale: representatives of Lucky Strike and other cigarette companies walk through warehouse with auctioneer inspecting the clusters of tobacco, buyers wearing fedoras and button up shirts with ties and rolled-up sleeves (4:38). Interview with tobacco auctioneer wearing 1940s double breasted suit and fedora (5:34). Aerial view delivery trucks carrying barrels of tobacco arriving at Lucky Strike Factory in Richmond, VA (5:48). Tobacco leaves blended in industrial mixer; completed cigarettes are placed by machine onto assembly line (5:56). Return to footage of female factory worker sits on assembly line, gathers completed cigarettes and stacks them into organizer (6:08). Row of female factory workers at individual stations in dresses and head piece organize finished cigarettes for packaging (6:21). Stage adorned with graduation cap and diploma, lucky strike cigarette boxes and tobacco leaves hanging from silk curtains: Kay Kyser's Kollege of Musical Knowledge featuring Harry Babbitt, Julie Conway, Sully Mason, Georgia Carroll, and "professor"/ conductor Kay Kyser wearing graduation robe (6:34). Kay Kyser speaks to camera before lively performance of "Ma, He's Makin' Eyes At Me" (6:45). Close-up Georgia Carroll (7:31). Close-up Harry Babbitt and Julie Conway singing together (8:08). Camera zooms into singular Lucky Strike cigarette, sleeve of cigarette splits apart to reveal cylindrical tube of tobacco (8:55). Animation of cigarette packaging, Lucky Strike logo placed on packet (9:12).

Complete Record:

Transcription

foreign [Music] T remind you that Lucky Strike means fine tobacco yes Lucky Strike means fine tobacco so round so firm so fully packed so free and easy on the draw thank you [Music] Lucky Strike presents Mark wano and the Lucky Strike Orchestra the hit parators and the singing star of your Hit Parade Frank Sinatra sometimes [Music] foreign [Music] [Music] was long ago and now my consolation lies in the Stardust [Music] [Music] [Applause] [Music] the Nightingale told his fairy tale of paradise where roses for our dream in vain [Music] my Stardust melody the memories [Music] [Applause] Master dust Melody the memories [Music] Lucky Strike means fine tobacco yes Lucky Strike means fine tobacco so round so firm so fully packed so free and easy on the draw and now let's see for ourselves that in a cigarette it's the tobacco that counts we look inside this Lucky Strike cigarette and there you see tobacco yes in a cigarette it's the tobacco that counts and Lucky Strike means fine tobacco the riper the lighter the naturally milder Lucky Strike tobacco this beautiful and significant plant tobacco contains the secret of your smoking enjoyment for well over a century tobacco has been sold basket by basket at public auction hear that chance that chance you hear is the historic chant of the tobacco auctioneer it is one of the true traditions of our country and so that you may understand some of the excitement and romance which are associated with tobacco let's reenact one quick sale to show you the traditional method of selling tobacco buy custom the warehouseman opens the bidding good tobacco boys the warehouseman sets what he considers a fair starting price but right away the BIOS start bidding here's your Lucky Strike buyer we all want this fine mild leaf notice how the auctioneer watches the buyers he's got to catch these signals they make each signal means a bid here's your Lucky Strike by raising the bid once more and I think yes it's going going to Lucky Strike friends Lucky Strike means fine tobacco yes Lucky Strike means fine tobacco for year after year at Market aftermarket the makers of Rockies have consistently selected the finer the lighter the naturally milder tobacco for Lucky Strike listen to what finds Ace Auctioneer has to say about Lucky's tobacco is my business and I've sold more than 100 million pounds year after year I've seen luckies get the farmer milder tobacco so naturally I smoke luckies smoked them for 26 years smokers Lucky Strike means fine tobacco carefully selected at markets all over the South patiently aged and perfectly Blended this fine Lucky Strike tobacco makes a fine cigarette so round so firm so fully packed so free and easy on the draw every hour of every working day 10 million Luckys are made in Lucky Strikes Richmond planned alone 10 million Luckys per hour so rounds so firms so fully packed so free and easy on the draw and smokers remember in a cigarette it's the tobacco that counts and first last and always Lucky Strike means fine tobacco yes Lucky Strike means fine tobacco and now rookie strike presents Kate Kaiser's College of musical knowledge with Harry Babbitt Julie Conway Sully Mason Georgia Carol and your old Professor Kay Kaiser hello folks how are you well we got a swell song for you so what are we waiting for come on children yes Dan mom she's making eyes at me thank you later Julie Conway and Sally amazing but first it Georgia Carroll mom he's making eyes with me now he's awfully nice to me [Music] mercy let his conscience guide him up he wants to marry me be my honey bee every minute he gets Bolder now he's leaning on my shoulder Mama He's kissing me mom she's making those eyes at me yes Mom she's awful nice to me [Music] I'm beside him Master let his conscience [Music] [Applause] [Music] he's kissing me [Music] ladies and gentlemen for your own greater smoking enjoyment remember that in a cigarette it's the tobacco that counts and at first last and always Lucky Strike means fine tobacco yes Lucky Strike means fine tobacco so round so firm so fully packed so free and easy on the draw so make that next pack of cigarettes you buy Lucky Strike

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