LOOK INTO POLYETHYLENE BAGS

Year Published: 1950s

Format: 16mm

Description: In the 1950s, plastics truly represented the future. "Look into Polyethylene" is an advertising film made by Bemis Bags for the produce industry, promoting the use of plastic bags for retail. The film made by Marshall C Barnes. It opens with a woman donning a white pair of gloves to go shopping at The Red Owl Supermarket (a Minnesota chain). Produce is shown wrapped in Bemis plastic bags 1:06. Studies show that produce that is poly-packed sells faster and at higher profit. Chart shows that only 11 out of a possible 50 billion pounds are poly-packed 1:13. Conveyor belt seals bags of potatoes 1:20. The Bemis production plant - women take bags off a conveyor belt 2:10. The clarity of the polyethylene bag is illustrated; they are transparent 2:34. Film thickness measured 3:00. The bags are heat sealable for use at home; an iron is used for sealing 3:15. Polyethylene is dimensionally stable – it won’t shrink 3:43. Bemis moisture proof film 3:55. The bags have resistance to tearing 4:12. Poly is inert and stable - it is odorless and tasteless, 4:30. It will not dry out or discolor 4:49. Production plant animation 5:00. Different bags are displayed 5:30. Center seal, bottom seal, flip close and other variations. The self-closing flip bag 5:56, a patented Bemis feature. The flip bag is put to the test over a package of fruit. The bag is opened and then resealed 6:26. The fine weld seam, 6:37. Lip construction allows for easy open bags, 7:00. Gusset bags are also available 7:15. Square bottom bags 7:20. Tie – top bags 7:35. The 10-pound potato bag is available with or without the tie tape, 7:35. Vented bags delay fermentation of food 7:40. You can print beautiful colors on poly-bags, 8:28. Flashes of color adorn different sizes. Potatoes bagged in Bemis bags 9:25. Bemis now offers you Quantacolor 9:32. Brands that use Quantacolor are shown 9:45. "The package, not the clerk makes the sale" 10:20. Different bag branding is displayed 11:05. An artist’s table is shown with different bag designs and logo designs 11:35. Bemis can help you design the perfect bag 12:02. Four-color brand printing 12:29. Market research is done across the nation by Bemis so they can recommend the perfect bag 13:00. Full bottom visibility bags 13:20. All-over printing technique 13:32. Small lots can be run 13:52. A woman grabs a bag of carrots 14:20. "Bemis bags highlight your product through the clear polyethylene plastic"14:45. Eliminate culls and trimmings 14:51. Polyethylene bag closing is easy 15:06. The bags close in various ways: heat sealed, tape sewed, plastic ties, twist-em, tapes and metal locks 15:10. Potato pre-packing machine handled by a woman 15:31. Fast, economical bag closings 15:54. Can be used for any type of produce 16:20. Clamco loading funnels with bag gripper, exact weight scale, semi rigid plastic quick lock, film pack wire closer, quick tape closures, Clamco hand sealer with thermostat, J. H. Platt fast taper does 120 bags per minute. Doughboy hand band sealer, Mercury poly-sealer, Weigh Rite automatic scale, Trescott potato bagger, KG Brown Pro Pac, Northwest equipment, Lockwood Graters, Single-Line sealers bag at 120 per minute, Tri-Pac for assembly line bagging, KG Brown’s machines for multiple operations. Pictures of these machines and more can be seen from 15:30-18:16. Bemis master containers, 18:25. The bags are vented and can be top iced. Mass production techniques used for bagging 18:48. Carrot containers are high-speed, sewed closed 19:05. Potato bags wired closed 19:10. Pillow type bags reduce bruising 19:30. Reasons for pre-packaging: labor, space, condition, sales 20:15. The bags reduce errors, help with stocking, ease rotation and make checkout a cinch, 20:40. Trimmed produce and bags requires less shelf space 21:23. Poly-increases sales through mass displays, 22:00. Items can be self-serviced and volume increases with poly-22:20. The bag reflects your brand and becomes your salesperson, 22:40. Sales numbers increase 23:00. Transparency inspires confidence, 23:10. Brand consistently remains before the customer, as bag is reused at home 23:45. Released by packaging service, film library, Bemis Brothers Bag Co., Minneapolis. Bemis Company, Inc. was a global manufacturer of flexible packaging products, headquartered in Neenah, Wisconsin in the United States. It is now part of Amcor. Bemis was originally founded by Judson Moss Bemis in 1858 in St. Louis, Missouri, making printed cotton bags for food products.

Complete Record:

Transcription

[Music] white gloves to go marketing yes today women look forward to their supermarket shopping as pure entertainment a dress application music lounges air conditioning store managers also welcomed sparkling brightly printed poly bags that clean up the produce counter there is a difference in plastic bags - look what Bemis polyethylene bags can do for your produce why should you be concerned why while shopping tests prove poly pack produce sells faster and at a higher profit today only 11 are packed yearly out of a possible 50 billion pounds you have just scratched the surface of the extra profit through packing in polyethylene how can we help bemis is large we make bags of all kinds burlap cotton paper waterproof and you have used our open mesh bags we can coordinate bags supply for your poly packing operations Rio Grande Valley Salinas - Maine Florida Ohio bemis poly plants are near and we have 100 years of know-how in all types of bag manufacturing but how does this help you you wouldn't use a bag this small but it's no secret that Bemis makes the big ones to or from radish banks to chemicals to apple and pear liners right large or small a lot of equipment and technical knowledge goes into the high-speed production of poly bags it's like the seed planting time fertilizer water in your business so what are the ingredients of good poly bag firstly the film itself are you actually making full use of its properties for profit first poly is transparent the color and quality of your produce is clearly visible clear poly is available the strength is likely last and generally regular film is more suitable for produce as minor blemishes become in distinguished in our bags film is treated so the surface molecules provide improved tensile strength and a permanent bond or printing watch the difference engages the most widely used is 15,000th of an inch film thickness determines bag strength it is important our gauge is printed on each bag we do not use bargain materials or take manufacturing shortcuts to offer low price merchandise its heat suitable for reuse at home put cellophane between it and the iron ink adhesion on the inert film is good it stands up well even on these unrealistic type tests non-toxic usually vegetable pigments added to clear films make available a wide variety of standards bright colors with eye-catching appeal and economical to use better than other films polyethylene is dimensionally stable it won't shrink splints bandages and other military items packed in poly are being stockpiled for future emergencies Venus moisture proof film is unaffected by moisture yet it allows produce to breathe without loss of water weight so it remains fresh longer increases shelf life then - at temperature extremes there's toughness flexibility and a pronounced resistance to tearing even when very cold it is also not susceptible to humidity changes comes out of cold storage just as it went in because poly is inert it is stable and will not deteriorate it is chemically non-toxic odorless and tasteless if you were to chew it acids or preparations used on produce for coloring waxing or other treatment will not affect poly it physically resembles paraffin wax and is soft to the housewife's touch poly is ageless will not dry out discolor or become brittle is flexible and resist tearing so its unaffected by shipping and handling polyethylene supply is now assured production was increased over 500 in 1955 alone of primary importance while still in its infancy in 55 production figures reached the billion pound mark and already it is one of the least expensive films in the transparent field now here's what to look for in choosing the bag itself for your quality product yes there is a difference in polyethylene bags specially designed Bemis machines make many different styles each serves for a special job these bags are fabricated with our exclusive resist all wells strong in the back scene with a good bottom seal that will last as long as the bag itself the flip closed bag with the anchored flap is a Bemis development this feature makes the bag practically self-closing designed primarily for self-service merchandising the flip closed securely and closes the contents with a flick of the wrist it's a patented Bemis feature your produce is safe the flaps sides are permanently anchored in addition to the merchandize is react sensible flip the closure open this reusable feature builds customer goodwill contents may be taken out of the bag without spoiling the package look for our fine weld seam a Bemis development that is unusually strong and uniform it is attained by fusing the film at bag size the weld is flexible stronger than the bag itself and leaves both bag front and back uninterrupted for printing and full visibility of content as originator of lip construction our built-in lip bags are easily opened for filling both by hand or machine our high-grade poly does not block or stick together in the bag or it seems or cut off the lip hacking costs ten percent or more yes we have many special constructions to fit all your particular needs and they're strong our gusset style is also made with resist all well this style squares out at the bottom for stacking and handling it is ideally suited for some types of produce and facilitates shelf and counter display for another group of products the Bemis try bag serves as a fast and inexpensive closure the 10-pound potato bag is available with or without the tie tape scientifically arranged vents prevent weight loss delay fermentation and keep humidity down first chrome and now color sells 7 and 1/2 million cars yearly to the American public now how do you add this sparkle and color to your selling sure bright colors on sparkling polyethylene buy gas here no similarly you require more up-to-date produce merchandising to keep in step with self-service do-it-yourself and printed electronic circuits yep Polly is right in step with the time this packaging material protect as well as increases appearance up to date put them out where they can be seen recognized and once she gets her hands on your produce off it goes right impulse buying impulse stop a second here just add up the ingredients of this single word that governs the final act that motivates the picking up of your produce a flash of color Polly Sparkle a recognized brand a clean quality package fast turnover its reenacted thousands of times a minute all over the country a bag that can give you these is looking into package designers know that three-quarters of the average shoppers have defective eyesight at 10 feet attention must be attracted by bold white brand identity and a clear view of your produce through the bag it will happen repeatedly if your produce is packed in quality Bemis poly bag why in the bag manufacturing field Bemis soli is licensed by quanta color a scientifically coated color system in other lines this system works for such famous names as Parker Pen u.s. rubber and many more the world art masterpieces conformed to this quantic Uhler selection brand shape and design also tight styles are related to each of the four cuantas your brand is your advertisement your consumer is in the mood to buy your brand appeals to her with Polly she can see your produce your package not the clerk makes the sale quanta color analysis has given depth to brand artwork color harmony or eye appeal is a matter of individual taste but wait a minute the ladies who buy packaged produce hands are different yet unfortunately most brand colors are chosen by executives salesmen male artists use Bemis quante color as a scientific yardstick shades and tones are prescribed that attract and appeal to female buyers with this color system brands are I appealing eye catching and cause more impulse sales here's another consideration 76% of women shoppers prepare meals from suggested menus 64% buy specific products because recipes come with the package processed food Packers know that sales are stimulated by recipes and menu suggestions your polybag printing can work for you too how the printed color is used is important at this step and we can get technical too on brand design the shape of your brand and lettering makes the ladies look and reach yes our artists and brand designers have 100 years of experience preparing bag brands for every conceivable industry no other bag maker can beat and few if any can equal our high fidelity to detail in four colors no matter how you look at it there's a difference in our top quality printing that helps you sell we can help you with proper color combinations and careful branding your package will stand out to catch the impulse sale special printing hold it well sure it works on garment bags also this illustrates what our halftone plates will do our lacquer overprinting specially designed for non smear under moisture conditions as brilliance to your brand for real merchandising impact we strongly recommend printed bags makeshift paper labels give a homemade appearance compared to four color brand printing just add up the extra labor waste and cost of labels the branding or thermal taping and compare to economical printed bags our sack Facts mesh design is available to give color to produce controlling visibility and adding slogans face other designs give a rather dainty appearance to the filled packages which are pleasing to some women we are continually conducting test sales but our market research department surprised us recently clean branded bags sold faster than bags with mesh design actually at multiple locations high-grade produce moved 12% faster when the potatoes could be clearly seen the special manufacture of fine weld bags allows the film to follow smoothly around the bag permitting continuous printing or full bottom visibility each has a use for self-service display to prevent your brand advertising from being turned face down take advantage of our all-over printing techniques all sides are prepared to do a selling job pricing is the most time consuming job in the store a prominently located pricing area cuts checkout time too for small lots you can also have AI caching stock brand printed bemis bags in sizes and designs for a variety of items vented or without holes printim why of course printed bags denote qualities did you ever see a refrigerator car or TV without a trademark every book of matches just think the printed area on an order of karat bags is equal to 3000 highway billboards 87% of today's retail purchasing decisions are made by the housewife we prefer and will pay more for attractive clearly branded merchandise marked for price size and grade sanitary prepackaged garden-fresh top-quality produce where the content can be seen and compared through the transparent poly bag a bag that is tough for carrying and can be reused for storage in the freezer at home pre-packing afford savings and shipping weight by eliminating calls and trimming a possible weight reduction of from 22% on broccoli to 72 percent on cauliflower with many products the poly package is paid for by savings in Freight polyethylene bag closing is easy you have a wide choice heat seal tape sewed rubber band plastic ties saddles pipe cleaners staples ring staples twist ins tapes metal snaps and locks 31 Bemis offices can supply you with data no matter where poly pre-packing is done at the grower shipper or terminal level there is a wide range of equipment available large volume is captured with printed poly here one of the world's most highly mechanized potato packing plants runs two thousand ten pounds per hour also peeled and sliced potatoes in five pound consumer printed poly bags are now reducing another time-consuming kitchen chore look how poly is ideally suited for fast economical closing there are plenty of economical mechanical aids available more than found in other businesses many handle a wide variety of produce so 2-pack nectarines two rutabagas in Pali look what's available clam coal loading funnels with bag grippers exact weight scale with manual hinged scoop semi rigid plastic quick lock applied 900 per hour Prescott's stapler fast and positive and the ESCO film fact wire closer pioneer mechanical stitcher up to 50 per minute why are at 10 cents per thousand better packages night with automatic cut off clam co has automatic closing device Minnesota mining Scotch brand bag sealer mystic bagged lock dispenses simple quick tape closures or j.h plant fast taper 120 bags per minute clam Co concealer with thermostat knob Doughboy hand band sealer 200 inches per minute Mercury poly sealer as fast as fat vert rod trim seal for plane or gusset bang car strim speedy radishes cranberries at 36 per minute weight bright automatic scale vibrator type prescott Bantam bag three times faster than by hand kg Brown Pro Pack 3 pounds and up exact weights rollaway with universal delivery horn for any size bag Northwest equipment two in one machine from one pound to 25 among many other features Lockwood graders solenoid bag holders triangle electric pack 14 per minute plus or minus one Pete quiz packer and MCO sealer with capacity of 100 a minute one of doughboys continuous band sealers with code dater Chaffee sealer 100 bags per minute single line 120 per minute and singles at 55 a minute try pax pacemaker for assembly line backing arrow glide from ten to twenty one per minute and kg Browns multiple operation just a quick cross-section for shipping news Bemis master containers of course these large multi wall paper bags are multicolor printed to carry your advertising message they're vented and can be top ice poly bags of carrots are being loaded in Texas by this method multi-million unit packaging operations require mass production techniques carrot containers are high-speed sewed closed here by this Bemis pedestal unit that's automatic these master containers of potatoes are wired shut they are easy to handle reduce shipping weight increase material handling efficiency simplify inventory reduce labor and stack 8 to 10 feet high the flatters pillow type master containers reduce chafing and bruising and are easier to handle see your Bemis man for car loading diagrams today your scales must go to the back room pre packing is a must like self-service selling shelf space is limited a supermarket may handle 4900 items and is offered 200 new products in a week single items are often limited to a foot of shelf frontage the reasons for free packaging are overwhelming sure the retailer will always do a portion of the pre-packing although the growers and shippers are making great strides with Poli branded bags here's what happens in the store mass packing reduces labor your help is less carried weighing and pricing errors are reduced cuts handling clerks will work first and faster on items easy to locate price and display rotation is faster and items are replenished without store disturbance help is more flexible on rush days it's available and aided by priced and bagged produce condition actually stays alive up to 5 days on the shelf eliminate spreading of decay potatoes move fast removing greening whirring stops bruising biting before display and also store pick over you grade produce it's not left up to the customer refrigerator cabinet sell and save money 95% produce refrigerated display is recommended you can offer greater variety with poly today's seasons are almost eliminated a variety of over 65 produce items are now available trimmed produce in bags is easier to handle occupies less shelf space smaller to carry out requires less space in the home refrigerator improves appearance of the store and produce Department increases store traffic by allowing quicker selection smaller aisles with crowded produce section creates orderly appearance all day long Department is always clean reduces housekeeping cost polyethylene increases sales and eliminates individual personal service she can shop late without getting repeatedly handled produce or calls branded merchandise has strong consumer preference mass bag display increases impulse buying she selects her own purchase and can have no complaint against the clerk shopper spends 24 percent less time to buy 16% more all items can be self-service and 86% prepackaged your increased volume gives you better buying advantage the files are full of pre-packing tests sale data from small store to multi-million package change the bag becomes your salesman stimulates the shoppers imagination ambushes your brand and your store there are special tax - trays votes afford a tight firm package these should be flip closed produce in polyethylene bag increased sale or - 17 and 1/2 average sale - 3 pounds yearly produce sale increased 6% of store volume net profit up 8% and spoilage reduced 6% now a word of caution transparency inspires confidence so maintain uniform good quality it's essential to pre packaging all the progress in the produce industry doesn't mean a thing until your package gets right here in the cart and so at home just needs one or two right now mmm they look good see the brand there it is again and again as the produce is used and the bags reused as a storage container brand remains before customer as bag is reused over and over for shoes for picnics school lunches so not by accident your produce bags and give repeated remind advertising it's a bargain compared to single-shot newspaper and magazine advertising Bemis is not a part-time supplier poundage wise we are one of the top three converters of polyethylene well that's it we can help you sell produce by constant research and market development dependable service controls quality superior brand design economical tough easy to handle to fill multicolor printed back so that's top quality 100 years of experience there is a difference when you pack all types of produce in Bemis back pack in those sparkling printed poly bags and I'll look for your brand when I shop each time [Music]


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