KTLA News: "Student lettuce protest and boycott at San Fernando Valley State College" (1970)

Description:

The KTLA newsfilm collection at UCLA consists of cut and unedited stories, outtakes and fill footage, originally shot on 16mm reversal film stock with magnetic soundtrack. Some footage, particularly material not used for broadcast, may be without sound.

Title: "Student lettuce protest and boycott at San Fernando Valley State College." Date: December 8, 1970.

Summary: In September of 1970, United Farm Workers asked consumers to boycott all head lettuce that had not been picked by members of the UFW. This was an attempt to put pressure on the major lettuce growers to recognize the UFW as the bargaining unit for farm workers. Here, reporter Dick Garten covers a student rally and cafeteria boycott at San Fernando Valley State College in support of Cesar Chavez and the United Farm Workers. Footage from the rally includes shots of the campus, bits of some of the speeches (speakers are not identified), students watching and reacting to the speeches, and musicians playing the guitar and singing in Spanish. There are also shots of protest signs with slogans such as "Free Cesar Chavez" and "Boycott scab lettuce." Also included is Dick Garten's voiceover narration giving some background on the origins of the protest, and the reasons for the boycott and Cesar Chavez's jailing. The voiceover segments are sound only.

Learn more about this UCLA Film & Television Archive project: ucla.in/1SONCuw

© 2016 The Regents of the University of California

Complete Record: The KTLA newsfilm collection at UCLA consists of cut and unedited stories, outtakes and fill footage, originally shot on 16mm reversal film stock with magnetic soundtrack. Some footage, particularly material not used for broadcast, may be without sound. Title: "Student lettuce protest and boycott at San Fernando Valley State College." Date: December 8, 1970. Summary: In September of 1970, United Farm Workers asked consumers to boycott all head lettuce that had not been picked by members of the UFW. This was an attempt to put pressure on the major lettuce growers to recognize the UFW as the bargaining unit for farm workers. Here, reporter Dick Garten covers a student rally and cafeteria boycott at San Fernando Valley State College in support of Cesar Chavez and the United Farm Workers. Footage from the rally includes shots of the campus, bits of some of the speeches (speakers are not identified), students watching and reacting to the speeches, and musicians playing the guitar and singing in Spanish. There are also shots of protest signs with slogans such as "Free Cesar Chavez" and "Boycott scab lettuce." Also included is Dick Garten's voiceover narration giving some background on the origins of the protest, and the reasons for the boycott and Cesar Chavez's jailing. The voiceover segments are sound only. Learn more about this UCLA Film & Television Archive project: ucla.in/1SONCuw © 2016 The Regents of the University of California

Transcription

[KTLA Reporter Dick Garten] There was more evidence today of the growing support for Cesar Chavez, [Garten] the farm labor leader who was jailed for refusing to end a boycott against a lettuce grower, [Garten] whose employees he is attempting to organize. [Garten] A noon hour rally and cafeteria boycott at the San Fernando Valley State College, [Garten] attracted about one hundred students, in spite of threatening weather, [Garten] and featured speeches by one of the college professors, a farm worker and a member of the organizing committee. [Garten] Chavez, who seeks to bargain for all field hands, in the agriculturally rich Salinas Valley, [Garten] was jailed last Friday. [Garten] And his followers say he will stay in the Monterey County jail until a contract is signed with the produce firm of Bud Antel Incorporated. [Garten] Chavez also refuses to rescind his order to boycott Antel lettuce, [Garten] which is understood to be the sole reason for his jailing. [Garten] Antel Incorporated is resisting pressure from politicians and other labor leaders, [Garten] to negotiate with United Farm Workers Organizing Committee, [Garten] and will honor a ten year contract it has with the Teamsters Union, [Garten] which Chavez charges is a sweetheart contract designed to keep out the United Farm Workers. [Garten] Rallies such as this supporting the boycott of lettuce by Cesar Chavez and the United Farm Workers Organizing Committee, [Garten] will be held in New York and San Francisco over the weekend. [Garten] Dick Garten, Channel 5 News, reporting. [No audio] [Protest leader, partly unintelligible] saying what is going on you so bring along so you can hear better. [Leader] And then [?] we can start boycott on the cafeteria. [Leader] So now here we have to finish, [Applause] [Hispanic speaker, partly unintelligible] your respective assimilation. [Unidentified speaker] I will make an attempt to let you know more or less, what's there. [Crowd noise, people talking, unintelligible] [Staccato clapping, guitar playing, singing in Spanish] [Cheers] [Clapping, singing] [Cheers] [Crowd noise] [Unidentified voice] You're going to get sick. [Crowd noise] [Voices drown out by wind] [Unidentified voice, unintelligible] [Unidentified voice] All right. All right. [Applause] [Unidentified voice] Alright, for those who are going, [Camera noise] that it screws up the things, [Unidentified speaker] I mean the reality everything is being purchased through the same agency. [Speaker] Therefore we need to hit him hard and we need to make them aware that we mean business. [Speaker] And we mean to stop them from buying non-union lettuce. [Camera noise] [Applause] [Person trying to talk drowned out by staccato clapping] [Unidentified voice] of farm workers regardless of where they come from. From the other side of the border or born and raised and coming right out of, [Unidentified voice] the earth, of the plants, it makes no difference. [Unidentified voice] Please remain firm and distribute their products. This is where the economic strength, [Unidentified voice] of poor people, of farm workers, of campesinos, has to be applied. [Unidentified voice] And many of you here in this campus and other campuses are getting laid out. [Unidentified voice] An awful lot of time energy and money and sacrifice. [Unidentified voice] Your studies, your life and so forth, to see that the boycott is carried on. And I'm, [Camera noise] [Unidentified voice] makers of the fourth of the [?] to become [?] effective boycott forces, [Unidentified voice] we cannot then talk about any other kind of morality. We cannot talk about a more important fight. [Camera noise] [Unintelligible chatter] [Stocatto clapping drowns out voices] [Whistles] [Crowd noise] [Applause, end of song, applause] [No audio] [Garten] There was more evidence today of the growing support for Cesar Chavez, [Garten] the farm labor leader who was jailed for refusing to end a boycott against a lettuce grower whose employees he is attempting to organize. [Garten] A noon hour rally and cafeteria boycott at San Fernando Valley State College attracted about a hundred students, [Garten] in spite of threatening weather. And featured speeches by one of the college's professors, [Garten] and a farm laborer worker also a member of the organizing committee. [Garten] Chavez who seeks to bargain for all field hands in the agriculturally rich Salinas Valley, [Garten] was jailed last Friday. [Garten] And his followers say he will stay in the Monterey County jail until a contract is signed with the produce firm of Bud Antel Incorporated. [Garten] Chavez also refuses to rescind his order to boycott Antel lettuce, [Garten] which is understood to be the sole reason for his jailing. [Garten] Antel Incorporated is resisting pressure from politicians and other labor leaders, [Garten] to negotiate with the United Farm Workers Organizing, ah, blah, [Garten] Antel Incorporated is resisting pressure from politicians and other labor leaders, [Garten] to negotiate with the United Farm Workers Organizing Committee. [Garten] And will honor a ten year contract it has with the Teamsters Union [Background yell] Hold it. [Garten] which Chavez,


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