KPRC Radio Promotional Film (1958)

Duration: 21:36

Year Published: 1958

Sound: sound

Description: To market KPRC radio to potential advertisers, this 1958 promotional film highlights the station’s positive role within the Houston community. The film first shows off much of what makes the “Golden Gulf Coast” special, praising the Bayou City’s industrial strengths, residential neighborhoods, and cultural attractions. It then introduces The Houston Post organization, owner of the Post newspaper as well as KPRC radio and KPRC-TV. Following a brief review of the company’s newspaper and television operations, the film turns its full attention to the radio station. Presentations of various on-air personnel illustrate how listeners incorporate KPRC radio programming into their lives. The film concludes with a closer look at the station’s merchandising and program promotion department, listing the numerous companies already advertising on KPRC airwaves.