Jerry Pulls The Strings (1938)

Description:

Jerry Pulls The Strings (1938)

Advertisement for vacuum-packed canned coffee that was produced primarily for screening at the 1939--40 New York World's Fair. In the narrative a young puppeteer proves to his prospective father-in-law, a coffee packer, that puppeteering is a viable occupation by using marionettes to tell the story of coffee. The young man uses 80 string puppets and deep, dimensional sets to explain how coffee is grown, harvested, roasted, and packed in vacuum cans to retain flavor.

Help us get more films like this online! This film was digitized and uploaded by the A/V Geeks thanks to contributions to this project: http://www.avgeeks.com/wp2/avgeeks100miles

Complete Record: Jerry Pulls The Strings (1938) Advertisement for vacuum-packed canned coffee that was produced primarily for screening at the 1939--40 New York World's Fair. In the narrative a young puppeteer proves to his prospective father-in-law, a coffee packer, that puppeteering is a viable occupation by using marionettes to tell the story of coffee. The young man uses 80 string puppets and deep, dimensional sets to explain how coffee is grown, harvested, roasted, and packed in vacuum cans to retain flavor. Help us get more films like this online! This film was digitized and uploaded by the A/V Geeks thanks to contributions to this project: http://www.avgeeks.com/wp2/avgeeks100miles

Transcription

[Music] [Applause] [Music] the [Music] now dear course Dad I'm [Music] sorry than you ah it's marvelous just wonderful so much Vitality so well-rounded out so so alive so many sided and it's mine he's mine I can't believe it's possible what are you talking about Jerry Jerry Spencer of course Jerry well I was talking about this blend of coffee we've just put out it's simply oh you and your old coffee that's all you ever talk about well coffe is my business and I'm proud of it and furthermore young lady I thought we'd finished with Jerry Spencer as a topic of conversation or anything else have we you know very well I gave him a chance to come into the coffee business with me and he turned it down the young Scamp he's not a Scamp he's a spoiled young fool thinks he can play always his life he's a very gifted young man and I love him why at College all he could think about was football fencing rowing he a one of to me he ever graduated but he did and was honor and now this playing around with dolls at his age why it's absurd they're not dolls they're puppets dolls puppets it's all the same and it's all foolish might be all right for you to putter around with but for a grown man to waste his time I'm going to marry him I never consent to it never on that's final Jerry's cominging here today to ask him well he for nothing I gave orders he's not to be admitted and you better say yes because I did and I mean [Music] it Jerry I might have known it was you it doesn't it look like me it was meant to I made one of Donna too [Music] see and are those two puppets crazy about each other look I'll show you and I say [Music] no there now see what you've done Jer you're encourageable how did you get in here anyway oh I just uh you think that coffee is a dull dollar and Cent business but you're wrong don't you suppose there's Beauty and romance and adventure in coffee yes and literature and history too some ready to take life seriously but I am serious I love Donna Mr Atwell and she loves me and I'm sure I could make her happy sure by playing around with I suppose son why don't you ever grow up forget all this nonsense I like you you know that come into my business with me oh I know I promised Donna I would and I promised her you wouldn't Jerry you've no right to turn my girl's head unless strength now stop wasting my time Mr ratwell I had to get in mankind has been told in the coffee houses of the world you learn that story and how to tell it to the world and you'll soon forget this make believe you want to tell the story of C Mr ratwell tell us so people will really appreciate what it's meant to mankind is that what you want to do that's exactly what I want to do there's inspiration in the story of coffee and the world should know the story and understand it if I help you tell that story tell it in a more fascinating way than it's ever been told before will you agree that I'm doing important enough work to let me marry Donna agree while they're the happiest man alive very well I'll come into your business you will Jerry fine fine I knew you would and I'll bring my puppet to willness You'll watch now look here Jerry my office isn't the nursery you can play around with those things on the outside but but Mr adwell you don't understand I understand there's no place in my business for puet but there's a place for the puppet sir but they're going to tell the story of coffee that millions of people children and grownups we listen and enjoy it very this is your idea of humor I I was never more serious in my life Mr that well I mean it look give me a month just one month's time to get ready and I'll come into your office with my puppet and when we're finished if you don't agree that the puppets have earned their right to stay well I'll never take another puppet in my hand again as long as I live puppets to tell the story of coffee why it's silly just one month time Mr ratwell is it a bargain oh I suppose [Music] so well here it goes darling wish me luck lots of it darling see if he's ready okay give it some [Music] [Music] music [Music] [Music] hello hello hello are you Mr PR Al k I'm sorry I don't understand Spanish Mr ratwell [Music] said and alar my parot does not understand English that makes you even eh oh you say Atwell seor Matthew Atwell yes he's my father-in-law that is he will be I'm Jerry Spencer Miguel Ricardo donos PR At Your Service uh please to sit down I'm down here on a visit Mr Atwell said to be sure to see you ah seor Atwell buys much coffee from me please to sit down he said you know more about coffee than any grower in the country but you could teach me a lot Matthew is very kind we begin to teach you now lesson number one South America is a very polite country when we have guests if guest stand We Stand Miguel Ricardo do Santos is very very tired please Jerry Spencer to sit down oh I I beg your pardon lesson number one is PE so you wish to know something about coffee eh yes sir Mr ratwell said there's Beauty and romance and adventure in the story of coffee and literature and history too the story of coffee yeah it is well Jerry Spencer so we come now to lesson number two the story of cof you have not heard how coffee is discovered there are many Legends but this one I like very much there was once a time when no one knew about coffee it is hard to think of such a time no h must be a very very sad world then well at such a time in the Arabia there was a young fellow named cie C Aldi see who sat under a tree all day and watched a small bunch of goats oh it was very unexciting until one [Music] day [Music] a goat heard as you can see I T My Goats most patiently but I'm as bored as I can be for goats are such dull [Music] [Music] [Applause] compy from here have done with this un goat like prancing how can I such conduct explain for if my own I see you dancing by the beard of the Prophet I'm not [Music] saying the cherries the Cher Cher the Cher up on the coffeee tree on the Coffee [Music] Tree I ate them we ate them them and they make me happy as can [Music] be coffee cherri the coffee cherry it seems incredible but maybe it's true I'll try them myself I'm feeling so blue they may do for me what they've done for [Music] you it's true it's true it's true [Music] cof Cher cof cof [Music] [Music] cherer this is just a story you understand coffee cherries do not have as much power as that and how well call and his goat dance Too there is more dancing in the history of coffee in the coffee houses of Constantinople were told the stories of Arabian Night stories of Sharad in the ballet of Shahar s there is a dance of the prince and [Music] Prin [Music] ah that was beautiful no no boy F about poetry and motion poetry he's a poetry and coffee too there was a time when coffee houses were like Club where big poets and writers came like Oliver Goldsmith and Samuel Johnson and people of the theater like David Garrick and the great actress Mrs sens and other people listened while they talk ah it must have been great times to sit around the big table drink coffee and see great men and hear stories which the whole world would hear one [Music] day and would you believe it my dear fellow he did not know me but did you tell him you were the Great actor David gck i b he look upon me there was no need for taking my name in vain Here Comes Dr Johnson Johnson it's Samuel Johnson Here Comes Sam Johnson and Boswell as usual at his heels gentlemen gentlemen how do you do my dear Oliver goldi I ask pardon for my tardiness in truth young buzwell here is much too good to listener I had no mind of the time your apologies my dear Johnson for on ears unheeding I've scarce noticed your absence what with sipping coffee so delicious to say nothing of the free seat at a performance of the great gar Yonder and David is a pretty lad is sad that where such beauty Reigns seems not a welcome place for brains pray make no note of that BS well ry's not bad but the meter's faulty I wish my coffee did think I came to you come to be listened to AR bound coffee may please you but talks your bread and meat you're a put Miss away with you she the ears on your cup but listen to your talk not mine he got I think I'll give that to posterity ah Mrs sens the actress S what do she here [Music] gentlemen [Music] gentleman um My Dear Mrs sens you do me too much honor to seek me out here Samuel Johnson you promised me a PL you'll not Escape me in a coffee house sens is no disainer of coffee have me a cup and a chair hey winch Cofe for the lady and there's for a chair Sur a seat not fit for greatness and Beauty but will be a throne if you do sit upon it I'm afraid you're a splattering to this hardwood Benes to me I trust you may be a splattering to the coffee that is when it comes what's this no coffee I went coffee for my lady hurry hurry coffee I'm coming I'm coming yeah let me [Laughter] H got my lady the poor girl has fallen before so much greatness and loveliness all in one person was too much for her La [Laughter] Johnson there was lots of history in coffee houses too the French Revolution began in a coffee house the American Revolution had lots of plans made for it in coffee house on the night of April April 18th 1775 the ride of fall rier was perhaps being planned in the green dragon Copy House in Boston James Otis was there John Adams and a young friend of Paul ravier they talked very quietly about the coming of British soldiers ah seor it was a very very bad [Music] time [Music] [Music] gentlemen I have asked Paul R to meet us here tonight I've had news two brigades of Red Coats have been ordered to move against us at once when Mr Adams that I don't know Mr otus nor by what road but the situation is desperate we must resist Now or Never you have no question of which it will be none the minute men have settled that but we've got to know when they'll strike and where we hav a chance otherwise I wish young River would get here he'll be here Mr Otis he promised to meet me here by 10:00 at the latest here here's now it's Paul I'll let him [Music] in Paul thank heaven you've arrived what have you learned not enough but this much they're ready to March tonight how will they come I haven't yet learned their ship the somerset is still anchored in the bay and no sign of activity they may come by land we've got to know it would be suicide to try to stop them one prepared we will know and you shall help me I'm ready where do we go you go to the Tower of all North Church He commands of you of the barracks watch carefully have two lanterns with you in the belfrey arch of the tower when see which way they are to come hang out a signal light one Lantern if they come by land two if they leave by sea but Paul what good will that do there still will not be time my horse and I will be on the other Shore ready to start the moment I I see the light I will arouse the countryside if I have to call on the track of Doom to help me I'm off wish me luck with thy blessing O Lord so Jerry Spencer coffee and coffee houses played a big part in the history of the whole world and so we finish lesson number two and tomorrow we start lesson number three how coffee is [Music] grown Alvarado say it will be tomorrow pretty quick ah it is long P time forbid come Jerry Spencer me Amigo we will leave this story of coffee until tomorrow now the house is this way come [Music] I think he liked it gee I hope so shall I ask him no don't Jerry you'd never say yes if you ask him is the show all over haven't you had enough well it just didn't seem very long and I thought now see here young lady I'm not saying I did and I'm not saying I didn't I just wanted to know if that was all no there's more I still have to learn how coffee is grown you know I'm sure Dan Miguel wouldn't be satisfied unless I learned it thoroughly yes that's right quite a character isn't he how would you like to meet Dan Miguel uh as a puppet I mean could I is that [Music] permitted hey there Miguel is somebody calling Miguel it is not tomorrow yet Jerry Spencer there I'm sorry Miguel I just wanted you to meet an old friend of yours this is Mr Matthew Atwell remember he's going to be my father-in-law I hope what is this hope it is not enough for Miguel to Hope Miguel must know when you say here is Matthew Atwell he is my father-in-law then he can disturb my Slumber till then Miguel must sleep and you Jerry Spencer I will see you Tom tomorrow funny little fellow isn't he when shall it be tomorrow in puppet land I mean right now if you wish okay go right [Music] ahead well what are we waiting [Music] for [Music] [Music] fore well Jerry Spencer we start lesson number three how coffee is grown here is the fenda of Miguel Ricardo dos Santos PR what you would call a coffee plantation now here there are 1 million three 1 million oh you think it is many some pendas have 50 60 million trees gosh white doesn't seem possible yet there is not one tree planted here where they are grown here see on these cart are small trees from the nursery where they were grown maybe one year till uh it is maybe 18 in high see then if it is a good tree it is transplanted here like these in the orchard then how soon does it bear fruit coffee cherries appear on the trees in three or four years you mean you leave them alone for 3 or 4 years before you start picking leave them alone they are raised like babies there must be no weeds there must be all strong branches there must not be too much sun it takes a lots of people lots of time till the trees prod and cherries can be picked like these so this is how coffee beans are picked it is not a bean it is a cherry cherry I thought you'd call them that as what sort of a Grower's name oh no no it is a cherry wait see inside the Cherry is the coffee beans uh-huh I see there's a bean in every Cherry is that it well sort of like the Cherry pit there are two beans in each Cherry here I'll open it and show you but that cherry isn't ripe yet is it it is ripe if it is not ripe it is not thicked well there are still flowers on that tree How can there be ripe fruit on it oh it is some sometimes so here is a flower a green Cherry a ripe cherry and they are all on the same tree Pickers must pick only cherries that are right to pick a whole tree takes maybe oh six months see then uh what happens to the ripe cherries well in a vat the cherries are soaked in water until they get soft the soft cherries go in the big machine where they are squeezed a little bit and the coffeee bean comes out to poop like that the Coffee Bean is washed clean then it is dry dried in a big open Place in the Sun now go this way over there and you will see I will come in four or five [Music] minutes [Music] speaking to me mister oh what what is happening here what's all about anyway he says to you do not walk on the coffee and the right away you walk it made him angry and I thought he was calling to me sorry Mister Now Jerry over here we continue our lesson now you see here the beans are dried they must be turned over over many many times in the sun it takes maybe four six or eight days and when the beans are dry then are they ready for Market no they are not quite ready yet for you see the bean still has a coat like parchment see in the warehouse it goes into a big machine where it is robbed and a parchment coat falls off after this the coffee must be cleaned sorted and in size and in gra then it is packed and is ready for market so Jerry Spencer we finish lesson number three how coffee is grown now in different places it is grown different ways it is picked different ways it is dry clean sorted different ways but in all ways coffee makes lots of people happy and it will make you happy too I think I hope so it's certainly given me a pleasant visit here with you what's that that is the whistle of the river boat which tomorrow is to take you to Big Bo boat which will take you home you will like that eh yes but I'm going to miss you a lot Miguel well it's been marvelous and someday soon I'm expecting to see you in New York someday I will come but when one leaves with coffee all of one's lifetime he sees all of the world or in all of the world is coffee M amigo [Music] well that's that show is over darling and a grand show it was too the only question is does your father think so does that look like it I'm going to ask no [Music] wait [Music] hello there Matthew Atwell hello Miguel I didn't know you came back with Jerry I had to come back I have to learn the lesson number four lesson number four that is right number one two three Jerry has learned from Miguel lesson number four Miguel must learn from Matthew wetwell yes of course but what is lesson number four how coffee is Blended roasted and a packed you will show Miguel no I will show Miguel yes by all means come on May we come too Mr Atwell yes Daddy please what hello you two for for a minute I thought it was and now run along you two the plants out that way come on Miguel let's go [Music] you sit there Miguel you'll be comfortable there here we have green coffee just as it comes from the ship and I do believe Miguel that this bag is for your Plantation if it is my coffee it is very good coffee it's excellent coffee Miguel and is used in some of our choices Blends you see there's green coffee here from a great many parts of the world for practically all the coffee you drink is Blended and that means it's made out of several different varieties of coffee the coffee is roasted before it's Blended isn't it Mr atw oh no Jerry but please do not interrupt this is lesson number four and it will be taught by Matthew atw senorita Dona seor Jerry will listen then no Donna is Right Jerry the coffee is Blended first right in there green coffee starts on its last journey from this large storage room where it was brought directly from the dock warehous and there it goes into the green coffee shoot down this shoot go the bags of coffee that go to make a full blend a bag of this variety three bags of another two bags of a third whatever the blend may be down the Chute into a huge mixer and cleaner to get rid of any dust that the coffee may have picked up in its long journey thoroughly mixed and cleaned it comes up this conveyor to the receiving Hopper at the top of the roster where an automatic scale weighs out just the required amount for each roasting when the roster is ready for a new batch of green coffee the operator or rooster man releases the green coffee in the hopper above and here it is pouring down in a green stream into this huge drum likee oven The Roasting process lasts from 15 to 18 minutes depending on the type of coffee the coffee beans are continually tossed around the heating unit so that each Bean is evenly roasted while the roasting is nearing completion it is carefully examined by an expert operator this large cooling bin flips up the spill shot and there you have the roasted coffee in the well-known brown coffee beans now I want to show you what roasting does to Coffee see here now here's what that bean looked like when it was green The Roasting process brings out all the delicate flavor giving qualities in the Coffee Bean The Fragrant elements that give coffee its distinctive flavor the coffee beans expand aromatic Vapors are released the bean as you see is literally blown up to more than twice its green size with all the flavor and aroma of the coffee imprisoned inside keeping this goodness which has been created fresh is part of the coffee Packer's problem because the moment air comes in contact with the Coffee Bean they start to lose their strength and if air continues to reach them they eventually become stale and flat in a little while you'll see how we've solved that problem by packing this coffee within a very short time after it's roasted and ground in vacuum cans can that is from which the air has been removed and so preserve the freshness of the coffee until it's opened in the home and now over there the coffee is Cooling and ready for grinding here it is going into a huge bin after mes into this grinder before grinding the coffee goes through ingenious cleansing mechanisms that remove every particle of Fallen matter and leave only the pure coffee that pours down this Chute into the packing department on the floor below and here comes the coffee to its last operation weighing and packing in vacuum cans No Hands touch either can or coffee from the time the can starts its Journey until it's filled sealed and ready for packing in cases there go the cans each filled with exactly the right amount of freshly ground coffee then out they go to make room for another batch of four cans while while the fill cans pass onto a clincher where the cover is Loosely attached and right here comes the very important contribution of modern science to the enjoyment of coffee packing in vacuum cans after the covers I put on the can enters this chamber and just before the cover is hermetically sealed onto the fill can an ingenious suction device draws the air out of the can leaving the freshly roasted coffee surrounded only by its own elements and no air to rob it of its flavor and aroma so here we come to the end of the coffee pting Story the end of lesson number four Miguel with freshly roasted coffee still retaining all its delicious quality in a can that keeps it that way here let me show [Music] you [Music] here it is the perfect container for good coffee well where have Don and Jerry gone maybe they have gone back to the office I think maybe Jerry Spencer wonders if Matthew Atwell thinks he is good enough to be his son-in-law good enough why I think he's i'll soon tell him whether I think he's good [Music] enough I suppose I have been a bit of a fool about all this but I did it because I love you


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