Installment Buying (raw silent footage, 1950s)
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Year Published: 1950s
Creator: Coronet Instructional Films
Description: Raw silent footage for an educational film that examines the principles and pitfalls of installment buying and consumer credit in mid-century America. The film opens with a scene at the glass-door office of "Wm. E. Harris M.D." — a visit to the doctor apparently serving as the catalyst for a family's unexpected financial strain. The narrative then moves to the retail landscape, with exterior footage of "Tatman's Annual Sale Now in Progress," a furniture store whose window display of lamps and living room sets represents the seductive pull of easy credit. The dramatic centerpiece shows two men in suits reviewing and handing over documents at a business desk — the moment a consumer formally enters into an installment agreement. Together the reels build a cautionary consumer education narrative, tracing the arc from impulsive purchase to signed contract.
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