INDUSTRY ON PARADE

Description:

A recipient of the Peabody Award, "Industry on Parade" was a television program that aired in the United States from 1950 to 1960. It was produced by the National Association of Manufacturers. The show depicted complicated industrial processes that transform raw materials into finished products available for consumption by Americans. This particular installment highlights the work of California Research Corporation, Sugarcreek Dairy Co., Conrad Hilton's Chicago Hotel, and American Express. The film sheds light on the innovative methods and technologies used in various American industries during the mid-20th century, showcasing advancements in automotive research, dairy production, hotel management, and American cultural diplomacy.

Film begins, opening sequence and credits (0:07). “Secrets of the Crankcase!” Two scientists in boiler suits carry led-lined box into California Research Corporation (1947-1968) in Richmond, California (0:42). Lid of box opened revealing radioactive piston ring for engine inside (0:52). Scientists conducting experiments to find better lubricating oil for engine using radioactive piston ring (1:04). Road test of engine using perhaps 1951 Dodge Coronet test vehicle, scientist in passenger seat monitors Geiger counter as vehicle drives along open road (1:46). Scientists drain oil from vehicle and inspect it for wear using advanced technology i.e. emission spectrograph, cathode-ray oscillograph (2:10). Tools and techniques used for production: Automated technology pushes cans of 1950s-era Chevron RPM motor oil along factory production line (2:55). Aerial shot of various 1950s automobiles at four-way intersection (3:29). “Commercial” break: Segment praising U.S. economic system of free enterprise; Benefits to American workers in factories and industrial plants (3:38). “Everything but the Yodel!” Perhaps 1950 Ford F1 Pickup drives delivers barrels of fresh milk to Sugarcreek Dairy Co. Swiss Cheese factory in Sugarcreek, Ohio (4:18). Camera pans highly modern, completely electrified production equipment of plant; Process from fresh milk to Swiss cheese (4:39). In large heated kettle bubbles form in milk from addition of bacterial culture (4:47). Two men dip coarsely woven dipping cloth into kettle to encircle the curd and remove it from whey; Use block and tackle to remove curd and carry it to press (5:37). Bag of curd lowered into wooden hoop, excess whey first removed by hand then again using mechanical press (6:08). Finished wheel of cheese dropped into salty brine bath for a few days in cool storage room (6:58). After a few days, wheel transferred to warm, humid store room (7:20). Two men use plug to “cork” cheese and test if it is ready to be sold and served (7:32). Young woman cuts slice of cheese wheel and poses with it, perfectly formed large holes of Swiss cheese (7:50). Shot of cameraman using what appears to be similar to 1930s Bell & Howell Filmo camera takes close-up shot of slice before digging in (8:04). “The Back of the House!” View of Chicago skyline along shore of Lake Michigan (8:15). Exterior Conrad Hilton hotel, Chicago (c.1927) (8:27). Reception desk, card-index system listing every guest that has ever stayed at hotel (8:43). Row of women working telephone switchboard (9:00). Inspection of bellmen and elevator girls during changing of the watch (9:13). Training session for new maids and cleaning staff; Separate building for polishing and washing china and silver (9:31). Storage room with roll-away cots (10:23). Behind the scenes look at hotel’s commercial laundry facilities (10:33). Ice maker, different kitchens to handle different courses from soup to meat (11:00). Aerial view of Conrad Hilton Chicago (11:22). “Commercial” break: Segment highlighting the various people that allow for industry to grow and prosper, from stakeholders to employees (11:27). “Ideas for Export!” Couple consult employee at an American Express office for booking travel (12:07). Magazine collection program at American Express office in New York City: American employees hand in their old magazines (Newsweek, Saturday Evening Post) to be shipped to overseas offices (12:30). American Express Paris Office employees sift through magazines and take selection home (13:11). Closing credits (13:42). Film ends (13:50).

Transcription

[Music] where is nuclear energy used to improve motor oil how do they put the holes in Swiss cheese where are your housing preferences on permanent file how do old magazines help parisians understand us industry on parade a brand new look at our America produced each week by the National Association of [Music] Manufacturers a leadline box arrives at the California research Corporation in Richmond California its contents radioactive not an atom bomb just a piston ring for an automob F engine as the research arm of Standard Oil Company of California these scientists are seeking a better lubricating oil and the radioactive piston ring is going to help them find it rings of course help maintain compression in the cylinder creating a tight seal that holds in burning gases and allows the energy of those gases to be fully utilized therefore the Rings must be constantly lubricated to resist wear and it's the lubricant we're interested in mounted inside engines here in the lab and in test cars out on the highways are guer counters when the radioactive Rings begin to wear microscopic particles of worn metal collect in the lubricating oil the more particles the faster the Geer counter clicks and thus engine wear is determined precisely from minute to minute and under all operating conditions in the road test for example the radiation meter shows there is three times as much wear in city traffic as in high-speed long-distance runs the tests have brought a number of similarly startling Revelations making it possible here at the research center to develop oil that can meet the special needs of today's motorist at the conclusion of each run the oil is drained from the car and a final check made of the total amount of wear and contamination this is done by means of some fabulous scientific tools like the emission spectrograph that can detect the EST amounts of foreign materials by measuring the wavelength of light given off when the oil is burned under an electric Arc these and many other laboratory instruments are brought into play in perfecting and proving a new product before it will be released to the [Music] public equally impressive are the tools and techniques used in actual production the costs of prolonged research and and the additional processing the oil now gets must be offset by better manufacturing methods to ensure top quality at reasonable prices making an oil that will do its job better and help cars last longer this unending quest for improvement under our competitive system has brought expanding rather than Contracting markets for oil and all the other products of [Music] Industry when our forefathers came to America centuries ago they sought freedom and Independence here they built an economic system giving us the world's highest standard of living under this system of free competitive Enterprise American business and industry has grown until today there are 4 million Enterprises which provide more than 63 million jobs the average American employee Works shorter hours earns more money and produces more Goods than his counterpart anywhere else in the world that's our business and Industrial system let's keep it free and [Music] growing with not a mountain in Ohio why do they call it the Switzerland of America here's why a Swiss cheese fact Factory like several dozen others scattered over five Ohio counties in a lot of ways these Ohioans have outs swissed the Swiss with their completely electrified Thoroughly Modern plants after weighing the milk which has to be strictly fresh is separated then it flows into a large heated Kettle where a starter is added that's the bacterial culture that transforms the milk into cheese imparts the distinctive flavor and generates gas bubbles which cause those characteristic hes better known hereabouts as [Music] eyes more mechanical mixing follows as the cheese maker keeps a close watch on the development of the cheese each operation must be performed at exactly the right moment or the resulting cheese will not be top quality hours later a coarsely woven dipping cloth is used to encircle the curd and remove it from the way they have to be very careful not to break up the curd or turn it [Music] over with a block and tackle the curd is removed and carried to the Press inside the bag about 200 lb of Swiss cheese of course it isn't swiss cheese yet a lot of work remains to be done the bag of curd is lowered into a circular wooden or stainless steel hoop excess way is pressed out by hand then mechanical pressure is applied to complete the job [Music] after 5 minutes the wheel of cheese is removed from the Press you might think it's now ready to slice and eat but not so it'll be turned over allowed to stand repressed turned over and repressed four times in [Music] all finally though it's taken to the cold room and after it's properly cool dumped into a tank full of salt water here it will remain for 2 or 3 days until a good grind has formed around it from here it returns to the cold room for a week or 10 days then is transferred to a warm room where temperature and humidity are constant and the real ripening of the cheese takes place stored first on the lowest shelf it'll be moved higher and higher until it reaches the top by which time it's ready for the table they hope taking a plug will show whether all the work much of which we haven't been able to show will be worth [Music] it and is it a good wheel of cheese well let's cut off a couple of pounds and see we have the word of cameraman Bob Blair that it's very good indeed say Bob how about us industry on Parade stops off in Chicago to see how America's hotels are able to accommodate their hundreds of thousands of guests checking in as many as 2,000 at one hotel in a single day while an equal number are being checked out and all without fuss or confusion here at the world's largest hotel the Conrad Hilton formerly the Stevens they've got a card index listing the name of every guest whoever stayed at the hotel the rooms he occupied and whatever other information might make his next visit even more enjoyable than his last the telephone switchboard could handle all the calls in a good-sized city and other departments are organized on a similarly Grand scale consequently special pains must be taken and are to keep the service as personal and friendly as in a small New England Inn a tremendous amount of activity but all behind the scenes in the back of the house as they put it here's one of the twice a day inspections of bellmen and elevator girls at the changing of the watch new additions to the staff of 500 maids and cleaning men take a special training course so extensive are the services required not only by guests but by an average of two conventions a week the yearound that an entire separate 14-story building is devoted to working areas in which housekeeping chores like this are [Music] performed here silver is washed and chemically polished [Music] dipped in the tarnish removing chemicals it next will be given two rinses they handle 50 to 75,000 knives and forks a day and about 15,000 pieces of [Music] holloware this service building adjoining the hotel is also used for the storage of all sorts of equipment used at Banquets conventions and meetings as well as things like rollway beds that provide extra sleeping accomodations during Peak periods the laundry is the third largest in all Chicago it handles 15,000 sheets a day 16,000 face towels 11,000 pillowcases not to mention mountains of personal linen from guests and all employees uniforms ice 25 tons a day the kitens are specialized to handle separate courses here it's soup eight or 10 kinds and here it's meat one oven roasts a ton of meat at a time a lot of impressive statistics but care is taken to keep a guest from being swamped by the sheer magnitude of the operation for we Americans expect our hotels to be a home away from home even in the heart of a great City it takes teamwork whether it's on the diamond grid iron or Court to build winning teams the same thing holds true for American industry the stories you see on industry on Parade are made possible by the great teamwork of stockholders employees and management the stockholders men and women who risk their savings by investing in Plants new machines tools and all the other things necessary to start a business or keep it going employees and management who work together for the highest production in the least time and with the least effort real teamwork that has meant more and better products and higher living standards for all an American Express office offices like it where Travelers checks Transportation bookings and other travel Services can be had are familiar everywhere from Oslo to Okinawa but American Express has many employees who are not American the people who help staff branches overseas and it's primarily for those non-americans that a unique magazine collection program has been adopted by employees in this country they bring in their magazines when they finished with them to be sent abroad to help employees in other countries understand us a little better here in New York they sort the news weeks colar Saturday evening posts and hundreds of other Publications that reflect so well our way of life then about every 3 weeks or so out they go to those those parts of the world where men are still free to read what they please like Paris here at the Paris office the magazines that bring their various glimpses of the many facets of Life In The USA are distributed through a sort of informal Library service the wide selection of an American newsand is brought into foreign homes helping to counter among those we'd like to have as our friends The Barrage of falsehoods about us that emanate constantly from behind the Iron Curtain the truth as reflected in a free press will do much to keep people like these on our side


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