Hubley Secret Rifle "The Secret Rifle"

Year Published: 1960

Creator: hubley

Description: An advertisement for Hubley toy rifles in which an offscreen narrator describes features of a toy gun in close-up while repeatedly asking, "What is the secret of the secret rifle?" The compact gun is shown to lengthen into a rifle by pulling on the rear shoulder stock, and a boy models holding it. Submitted for the Clio Awards.

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Indiana University Library Moving Image Archive

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