How To Merchandise Your Garden Shop

Year Published: 1960

Creator: Ingraham Productions

Format: 16mm

Color: Color

Sound: sound

Description: The film showcases the Country Fair Garden Center in Denver, highlighting effective merchandising strategies that contribute to its success. Owner Mr. Watena emphasizes the importance of imaginative merchandising, consistent advertising, and customer engagement. The store's layout facilitates customer flow, with strategic placement of products and promotional displays. Staff training and tie-in sales further enhance customer satisfaction and boost sales. The film outlines seven key principles of successful garden shop merchandising that Mr. Watena employs to navigate seasonal selling challenges. Keywords Country Fair Garden Center, merchandising, advertising, customer engagement, store layout, tie-in sales, salesmanship, seasonal selling, Denver, Mr. Watena 06:45:29:17 VS mostly older women, some men, customers looking at flowers in a nursery.; 06:45:50:18 Pretty young woman at outdoor nursery placing white flowers in her shopping cart. Narration makes sexist commentary “When we caught up with your lady customer again, she was doing exactly as she said she would, which is like, or, unlike a woman, depending on your point of view.”; 06:47:38:26 Sign with blue sky backdrop: “Country Fair / Ortho Sale / Rose Dust”; 06:47:40:21 1950s style cars driving past camera on highway on outskirts of town. “Golf” sign with arrow on side of road.; 06:47:47:16 Large selection of pesticides “Rose Spray” on nursery store shelves.; 06:48:12:23 VS CU yellow pages ads for pesticides.; “Don’t grow weeds, Kill them fast with…”; “Country Fair Garden Center / Just Arrived! Perennials”; “Ortho-Gro” “The Balanced Full-feeding Fertilizer” P: Preservation Material NT: Negative Track AC: Acetate A: 400' 16/8/9.5mm 16mm Color Sound 300

Complete Record: The film showcases the Country Fair Garden Center in Denver, highlighting effective merchandising strategies that contribute to its success. Owner Mr. Watena emphasizes the importance of imaginative merchandising, consistent advertising, and customer engagement. The store's layout facilitates customer flow, with strategic placement of products and promotional displays. Staff training and tie-in sales further enhance customer satisfaction and boost sales. The film outlines seven key principles of successful garden shop merchandising that Mr. Watena employs to navigate seasonal selling challenges.

Keywords

Country Fair Garden Center, merchandising, advertising, customer engagement, store layout, tie-in sales, salesmanship, seasonal selling, Denver, Mr. Watena 06:45:29:17 VS mostly older women, some men, customers looking at flowers in a nursery.; 06:45:50:18 Pretty young woman at outdoor nursery placing white flowers in her shopping cart. Narration makes sexist commentary “When we caught up with your lady customer again, she was doing exactly as she said she would, which is like, or, unlike a woman, depending on your point of view.”; 06:47:38:26 Sign with blue sky backdrop: “Country Fair / Ortho Sale / Rose Dust”; 06:47:40:21 1950s style cars driving past camera on highway on outskirts of town. “Golf” sign with arrow on side of road.; 06:47:47:16 Large selection of pesticides “Rose Spray” on nursery store shelves.; 06:48:12:23 VS CU yellow pages ads for pesticides.; “Don’t grow weeds, Kill them fast with…”; “Country Fair Garden Center / Just Arrived! Perennials”; “Ortho-Gro” “The Balanced Full-feeding Fertilizer” P: Preservation Material NT: Negative Track AC: Acetate A: 400' 16/8/9.5mm 16mm Color Sound 300