HOW SCIENCE SERVES YOU: REPORT FROM THE SOUTHLAND

Year Published: 1952

Description: Dating to 1952 and produced by Louis de Rochemont, "How Science Serves You / Report from the Southland " is a tobacco industry promo film that shows how scientific research regarding tobacco cultivation, storage, blending, and manufacture have improved the product of a cigarette factory in the South. The film was intended to be the first in a series, but it does not appear any other episodes were produced. The film outlines the advancements and contributions of science in various fields, the impact of science on shaping the future and its current benefits to individuals, communities, and the nation. A report from the United States' South emphasizes its contributions to science, medicine, and the transformation from an agricultural to an industrial region. The film details the importance of pine forests as a cash crop, improvements in tobacco farming through soil analysis and scientific research, and the integration of scientific methods into cigarette manufacturing. It discusses the analysis of tobacco leaves, the control of growing conditions, and the continuous improvement of tobacco handling and storage methods. The text also covers advancements in cigarette manufacturing, including temperature and humidity control, electronic error elimination, and high production capacity. Finally, it highlights the role of scientific studies in maintaining cigarette quality and the broader impact of science on clothing, food, homes, and future developments. (Note: the early computer shown in the film is an IBM Selective Sequence Electronic Calculator (SSEC), world’s largest calculator as of 1948. IBM built this in 1944 and put it on public display at IBM headquarters in New York in 1948. It was designed at Watson Labs at Columbia University. SSEC was a was a technological hybrid combination 12,500 tubes and 21,400 electromechanical relays, punch cards and punched tape readers and high speed printers.) 00:00:SSEC and its capabilities. 0:3: The calculator's ability to solve complex problems that were previously unsolvable. 0:54: The role of science in shaping the future and its current impact on individuals, communities, and the nation. 1:09: Report from the Southland, highlighting its contributions to science and medicine. A Southern university. Doctors shown examining a child possibly with polio. 1:29: An opthamologist at work. Transformation of the South from agricultural to industrial, with new factories and mills producing synthetic fibers. 2:04: Pine forests as an important cash crop due to Georgia chemist Charles Holmes Herty's discovery of using pitch-laden logs for paper-making. Paper mill shown. 2:30: Science's contributions to agriculture and industry, improving the tobacco crop through modern research. Men smoking. 3:18: The progressive farmer's use of soil analysis and prescriptions for optimal tobacco growth. 3:37: One cigarette manufacturer's integration of scientific research into factory operations. 3:48: Analysis of tobacco leaves to ensure a constant supply of mild tobacco. 4:10: Research staff tracks growing conditions and estimates crop quality and size before harvest. 4:41: Laboratory determination of leaf properties and degree of mildness. 5:01: Continuous improvement of tobacco handling methods by scientists and technicians. 5:16: Discoveries about storage conditions for aging tobacco and changes implemented in storage shed design. 5:53: Improvements in cigarette manufacturing due to laboratory studies on temperature and moisture. 6:13: Temperature and humidity control in the modern cigarette factory. 6:43: Air conditioning control room ensures precise conditions to prevent changes. 6:53: Elimination of human error in cigarette making through electronic controls. 7:02: High production capacity of cigarette making machines and quality control tests. 7:49: Continuous scientific study to maintain constant cigarette quality. 8:07: Taste experts conduct flavor tests in a laboratory. 8:28: Panel's ability to detect flavor differences and ensure no unpleasant aftertaste. 8:54: Science's role in improving cigarettes, clothing, food, and homes. 9:04: The impact of science on the American home and future developments.

Complete Record: Dating to 1952 and produced by Louis de Rochemont, "How Science Serves You / Report from the Southland " is a tobacco industry promo film that shows how scientific research regarding tobacco cultivation, storage, blending, and manufacture have improved the product of a cigarette factory in the South. The film was intended to be the first in a series, but it does not appear any other episodes were produced. The film outlines the advancements and contributions of science in various fields, the impact of science on shaping the future and its current benefits to individuals, communities, and the nation. A report from the United States' South emphasizes its contributions to science, medicine, and the transformation from an agricultural to an industrial region. The film details the importance of pine forests as a cash crop, improvements in tobacco farming through soil analysis and scientific research, and the integration of scientific methods into cigarette manufacturing. It discusses the analysis of tobacco leaves, the control of growing conditions, and the continuous improvement of tobacco handling and storage methods. The text also covers advancements in cigarette manufacturing, including temperature and humidity control, electronic error elimination, and high production capacity. Finally, it highlights the role of scientific studies in maintaining cigarette quality and the broader impact of science on clothing, food, homes, and future developments. (Note: the early computer shown in the film is an IBM Selective Sequence Electronic Calculator (SSEC), world’s largest calculator as of 1948. IBM built this in 1944 and put it on public display at IBM headquarters in New York in 1948. It was designed at Watson Labs at Columbia University. SSEC was a was a technological hybrid combination 12,500 tubes and 21,400 electromechanical relays, punch cards and punched tape readers and high speed printers.) 00:00:SSEC and its capabilities. 0:3: The calculator's ability to solve complex problems that were previously unsolvable. 0:54: The role of science in shaping the future and its current impact on individuals, communities, and the nation. 1:09: Report from the Southland, highlighting its contributions to science and medicine. A Southern university. Doctors shown examining a child possibly with polio. 1:29: An opthamologist at work. Transformation of the South from agricultural to industrial, with new factories and mills producing synthetic fibers. 2:04: Pine forests as an important cash crop due to Georgia chemist Charles Holmes Herty's discovery of using pitch-laden logs for paper-making. Paper mill shown. 2:30: Science's contributions to agriculture and industry, improving the tobacco crop through modern research. Men smoking. 3:18: The progressive farmer's use of soil analysis and prescriptions for optimal tobacco growth. 3:37: One cigarette manufacturer's integration of scientific research into factory operations. 3:48: Analysis of tobacco leaves to ensure a constant supply of mild tobacco. 4:10: Research staff tracks growing conditions and estimates crop quality and size before harvest. 4:41: Laboratory determination of leaf properties and degree of mildness. 5:01: Continuous improvement of tobacco handling methods by scientists and technicians. 5:16: Discoveries about storage conditions for aging tobacco and changes implemented in storage shed design. 5:53: Improvements in cigarette manufacturing due to laboratory studies on temperature and moisture. 6:13: Temperature and humidity control in the modern cigarette factory. 6:43: Air conditioning control room ensures precise conditions to prevent changes. 6:53: Elimination of human error in cigarette making through electronic controls. 7:02: High production capacity of cigarette making machines and quality control tests. 7:49: Continuous scientific study to maintain constant cigarette quality. 8:07: Taste experts conduct flavor tests in a laboratory. 8:28: Panel's ability to detect flavor differences and ensure no unpleasant aftertaste. 8:54: Science's role in improving cigarettes, clothing, food, and homes. 9:04: The impact of science on the American home and future developments.

Transcription

[Music] [Applause] [Music] this is an electronic calculator a prodigious mechanical brain which science created to enable man to obtain answers to questions that want defied solution in almost a matter of days the new calculator can solve problems of such complexity that even the most brilliant mathematician could not compute in a lifetime of work although science is today creating amazing new patterns for man's life in the world World of Tomorrow few realize the extent to which science already serves the individual the community and the nation this is a report from the US Southland from whose colleges and universities have come many of the nation's Great Men of Science and in the South there are many Great Men of medicine constantly adding new findings to the accumulated knowledge of an art and a science that already has prolonged the span of human life by nearly two decades largely through new scientific discoveries a once agricultural South has also become an industrial South today the land of tobacco and cotton is dotted with new factories and Mills many of these plants are producing synthetic fibers which can be woven into textiles as durable and economical as those from natural fibers [Music] the pine forests of the South are now an important cash crop for a southern scientist Dr Charles herty discovered how pitch Laden logs could be used for making paper already the manufacturer of paper and paper products is bringing many times more dollars to the South than its crops of peanuts and sweet potatoes [Music] one of the best examples of the contribution science has made to both Agriculture and Industry in the South can be found in the story of today's cigarettes in tobacco Land USA modern research is helping to increase the quantity and quality of the tobacco crop federal and state agronomists as well as experts retained by cigarette manufacturers collaborate in the development of improved strains of tobacco the progressive farmer now takes specimens of his soil to an expert for diagnosis and receives a prescription for the minerals and whatever is needed to keep it in perfect shape for growing the world's best tobacco from seedbed to curing Barn science is helping both nature and the farmer to grow and harvest better tobacco every year the color texture and Aroma of these leaves mark them as milder and better tasting in tobacco Land one cigarette manufacturer has made scientific research and development an integral part of his Factory's operations to ensure an adequate and constant supply of mild tobacco This manufactur research staff analyzes the properties of leaves grown in every major section of tobacco land the findings of the laboratory technician indicate the regions and sometimes the very Farms where the mildest leaves are currently being grown a research staff keeps careful track of growing conditions throughout tobacco land before the Harvest estimates can be made both of the size of the crop and of What proportion will be made up of the choicer milder leaves by knowing an advanc where high quality tobacco is grown the manufacturer is able to send his buyers to the markets where they can buy the [Music] best tobacco men have known that leaves in the center of the tobacco plants are generally milder but the laboratory can now determine the degree of mildness and the exact properties of every leaf on the plant staff scientists and technicians not only seek new discoveries but they constantly look for ways to improve the existing methods of handling Tobacco For example laboratory tests demonstrated that the condition of the hugs heads in which tobacco is stored while aging affects the quality of the leaf today all this manufacturer's tobacco is stored in tight fitting hog heads that give maximum protection to the leaves inside further Laboratory experim experiments proved that while aging tobacco is improved if the warehouses are closed to avoid sudden changes in temperature and weather until the Laboratories made this discovery the sides of all storage sheds were partly open to the weather today this manufacturer has sealed the walls of all his warehouses one of the research staff's most notable improvements in cig cigarettes came as a result of extensive laboratory studies revealing how temperature and moisture affect tobacco during blending and [Music] manufactured today tobacco land's most modern cigarette factory embodies the results of long scientific research in every Department temperature and humidity are precisely controlled tobacco is sampled at regular intervals and a record made of its exact condition from the air conditioning control room supervisors can prevent even the slightest change in temperature and humidity anywhere through the infallibility of the electric eye and a maze of electronic circuits science is eliminating the chance for human error in the making of This company's cigarette more than 400 billion cigarettes will be manufactured in tobacco land this year only by incorporating the newest and most efficient scientific developments in each mechanical unit can the manufacturer meet the overwhelming demand this Factory has hundreds of making machines each one able to deliver more than 12200 finished cigarettes a minute even after the cigarettes are made packs picked at random are tested to make sure that the tight wrapper seals in the flavor and freshman throughout the years this manufacturer has maintained a continuous scientific study which ensures that his cigarette is always constant in quality [Music] a panel of taste experts conduct their tests in a specially equipped laboratory panel members can detect every least shading of flavor in a cigarette if a substitute for this brand should be submitted to the panel it would be detected immediately while while comparing leading Brands the panel made an important finding one had no unpleasant [Music] aftertaste in the cigarette that goes out from tobacco land science and research have been combined to give the nation's 60 million smokers what they want just as science has improved your cigarette so has it improved the clothes you wear the food you eat and the homes you live [Music] in today the American home whether in the South land the north east or west embodies the accomplishments of the past and will share the pattern science is shaping for the future [Music]

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