"How do you spell relief?" "R-O-L-A-I-D-S"

Complete Record: Rolaids' best-known commercial from the 1970s featured the famous tag line: "How do you spell relief?" "R-O-L-A-I-D-S" In connection with the famous slogan, Rolaids sponsored the Major League Baseball award for top relief pitchers called the Rolaids Relief Man of the Year Award. The award was given yearly from 1976 through 2012. ffn011-41